Marketing Manager - Mobile Communications

Job Description

Position Summary

The Marketing Manager, Mobile and Email Communications supports the development of moderately-complex member-centric, multi-channel marketing and communication strategies through the email and mobile notifications channels, driving improved membership acquisition and engagement. This position works autonomously on assigned strategies, may have up to two direct reports, and proficiently collaborates within marketing and across the organization, including other channel owners to optimize strategies and provide recommendations,

Job Duties and Responsibilities

• Gathers and leverages consumer or member insights from multiple sources to identify strategic opportunities for the email and mobile notifications channels. Stays current on channel best practices and provide recommendations to the organization
• Supports / Collaborates on moderately-complex multi-channel strategies to drive membership acquisition, retention, or product engagement through the email and mobile notifications channels
• Collaborates with business and technology partners to align email and mobile notifications marketing strategy with product, pricing and operational strategies
• Partners with internal marketing strategists / analysts and technologists (IT) to optimize and execute strategies in context of channel best practices, technology / data needs, and project objectives
• Partners with internal creative team, directing marketing asset creation to ensure channel best practices and process from concept through delivery
• Develops, executes and reports on testing plans that drive improved performance
• Measures channel performance against defined metrics, partnering with internal marketing strategists / analysts and analytics teams
• Packages and delivers campaign results to key stakeholders in an effective, timely manner
• Hires, manages, coaches and develops direct report(s) & broader team in a caring, effective manner

Position Requirements

Preferred Requirements

This is a salaried position starting at $94,000.00 and pays up to $129,000.00, based on experience and qualifications.

Benefits

All team members receive the following benefits while working for Life Time :

Full-time Team Members are eligible for additional benefits, including :

Life Time is a place for everyone. As an organization, we are committed to an inclusive, diverse and equitable workplace that respects and celebrates the unique contributions of each individual while ensuring we remain an equal opportunity employer that recruits, hires, trains and promotes based on merit and qualifications.

Salary : $94,000 - $129,000