Marketing Manager - Mobile Communications

Position Summary

The Senior Marketing Manager, Email Communications supports the development of complex member-centric, multi-channel marketing and communication strategies through the email and mobile notifications channels, driving improved membership acquisition and engagement.  This position is proficient at identifying strategic opportunities, developing & packaging strategies, collaborating with partners to gain alignment, and directing execution through direct reports from launch through measurement. 

Job Duties and Responsibilities

• Gathers and leverages consumer or member insights from multiple sources to identify strategic opportunities for the email and mobile channels, with recommendations to optimize strategies across channels
• Acts as subject matter expert on the standard methodologies supporting email and mobile notification marketing automation in order to continuously improve campaign efficiency, accuracy, and proposals to further enhance campaign/program performance
• Creates and manages email and mobile notification campaign planning, segmentation, end to end journey configuration through execution and QA in Salesforce Marketing Cloud
• Supports/Collaborates on complex multi-channel strategies to drive membership acquisition, retention, or product engagement through the email and mobile notification journeys
• Partners with internal marketing strategists/analysts and technologists (IT) to optimize and execute strategies in context of channel best practices, technology/data needs, and project objectives
• Partners with internal creative team, directing marketing asset creation to ensure channel best practices and process from concept through delivery
• Develops, executes and reports on testing plans that drive improved performance
• Measures channel performance against defined metrics, partnering with internal marketing strategists/analysts and analytics teams
• Packages and delivers campaign results to key stakeholders in an effective, timely manner
• Manages project, people, vendors and financial allocations to maximize immediate and long-term business results
• Hires, manages, coaches and develops direct report(s) & broader team in a caring, effective manner​

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Position Requirements

• Bachelor's Degree in a related field, Master's Degree Preferred
• 8 years relevant marketing experience
• Proficiency in directing work, coaching, and developing team of direct reports
• Proven experience in collaborating and managing timelines with all partners ensuring that their needs are met and goals are achieved
• Ability to lead vendor relationships for the benefit of the Company 
• Solid background in building and supporting user journey implementations (email required; mobile notifications preferred)
• Hands-on experience with leading ESPs (Salesforce Marketing Cloud/ExactTarget experience strongly preferred)
• Knowledge of email rules and regulations including CAN-SPAM, CASL, EU Privacy Directive, and blacklisting
• Principles of responsive email design
• Knowledge of HTML/CSS/Ampscript 
• Database proficiency with understanding of data flow and queries
• Strong analytical skills and experience in reporting and BI tools
• Knowledge of A/B test strategies, multivariate test strategies, and test planning 
• Attention to detail and an eye for quality
• Deep understanding of email marketing standard methodologies, marketing communication channel standard methodologies and changing industry trends, especially for mobile ​

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​ Preferred Requirements

• CRM proficiency

Life Time is a place for everyone. As an organization, we are committed to an inclusive, diverse and equitable workplace that respects and celebrates the unique contributions of each individual while ensuring we remain an equal opportunity employer that recruits, hires, trains and promotes based on merit and qualifications.