What are the responsibilities and job description for the Sr. Director, Consumer Insights and Experience Strategy Hot Job Palo Alto, California Department position at Lifeattinder?
Sr. Director, Consumer Insights and Experience Strategy
Location
Department
Product
Job Type
Full Time
Our Mission :
Launched in 2012, Tinder revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need : real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45 languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe.”
Our Values : One Team, One Dream
We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.
Own It
We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence. We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.
Spark Solutions
We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals. We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.
The Role :
In this role reporting to the Chief Product Officer, you will lead a talented team of researchers and experience strategists in understanding and communicating one of humanity’s most fundamental needs - the need for connection. Partnering with teams across the organization and most closely with product development, you will ensure that Tinder is equipped with the insights needed to innovate and continuously evolve to meet the changing needs of our users and drive optimal business performance. This role combines strategic leadership, analytical expertise, and collaborative partnerships across the organization to influence product strategy and innovation.
In this role, you will :
- Consumer Insights Strategy & Leadership : Develop and execute the overall consumer insights strategy to develop a deeper understanding of our users, their needs, preferences, behaviors, and attitudes. Lead the team in delivering insights that generate actionable insights and directly influence product strategies and roadmaps.
- Market & Consumer Research : Oversee the design, execution, and interpretation of consumer research initiatives, leveraging best-in-class quantitative and qualitative methods (e.g., surveys, focus groups, user interviews, ethnographies, A / B testing, etc.).
- User Experience & Product Development : Ensure that user insights are integrated into the product lifecycle, from ideation through launch, and continually advocate for user-centered design. Provide feedback to product teams on user needs and pain points to help optimize the user experience and engagement. Lead the User Experience Research (UXR) to ensure ease-of-use, accessibility, and optimal feature design, supporting experiments and de-risking major projects.
- Team Management & Development : Lead, mentor, and develop a high-performing team of researchers and UX strategists. Create the organizational structure / systems and foster a culture of collaboration, innovation, and continuous learning.
- Voice of the Customer : Ensure ongoing monitoring and sharing of customer sentiment, such as customer panels, AI and other resources. Partner with teams across the organization to highlight and address issues and opportunities, and employ optimal, varied research methods to answer the highest priority questions.
- Product Development Lifecycle : Partner closely with product and design teams throughout the product lifecycle, including :
- Product strategy development and prioritization - Deliver actionable insights and recommendations to leadership, helping to drive product and design decisions and ensure alignment of product / feature offerings with consumer needs.
- Identify actionable segmentation and persona development to inform product strategy / priorities and product design.
- Innovation and Ideation - Lead Design Thinking practice with cross-functional teams to ideate, prototype and test new concepts and features.
- Validate hypotheses as quickly and cheaply as possible to maximize chances for success for new features.
- UXR - Closely partner with product and design to ensure ease-of-use, accessibility, and feature fit of new projects and features. I.e. 250-300 experiments run each quarter at Tinder, UXR can increase probability of success of higher profile experiments.
- Customer Journey Mapping - Understand what users do, think, and feel as they engage across all Tinder touch points.
- Executive Reporting & Communication : Present key insights and recommendations to C-suite executives and other senior stakeholders in a clear, compelling manner. Ensure that insights are communicated in a way that is relevant, actionable, and tied to business outcomes.
You'll need :
Nice to have :
Salary Range :
250,000 - $300,000 a year
Factors such as scope and responsibilities of the position, candidate's work experience, education / training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
The openness of the leadership team in receiving feedback and taking action is commendable and the candour, clarity and action is one of the things that keep the spark alive."
Ron Kafesu, Brand Director, EMEA
Our hottest benefits for full-time employees
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Salary : $250,000 - $300,000
