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Media Buyer, Digital Job at LifeMD in New York

LifeMD
New York, NY Full Time
POSTED ON 3/29/2025
AVAILABLE BEFORE 4/29/2025

Content Summary : Media Buyer, Digital at New York, for LifeMD

Job Description

Job Description

About us

LifeMD is headquartered in NYC and is a leading provider of virtual primary care. LifeMD offers telemedicine, laboratory and pharmacy services, and specialized treatment across more than 200 conditions, including primary care, men’s health, women’s health, allergy & asthma, and dermatology. Leveraging a vertically-integrated, proprietary digital care platform, a 50-state affiliated medical group, and a US-based patient care center, LifeMD is elevating healthcare by increasing access to top-notch and affordable care. LifeMD is currently in the midst of immense growth and was recently ranked #166 in the 2023 Deloitte Fast 500.

About the role

Life MD is looking for an experienced digital media buyer with the passion and know-how to drive user acquisition for our internal brands. The ideal candidate will have a proven track record of spending $5k - $20k / day while adhering to strict performance metrics (CPA, CPL) and leveraging multiple campaign strategies throughout numerous platforms.

Responsibilities

  • Build, manage, and optimize advertising campaigns for our internal brands
  • Analyze data within platforms to provide daily / weekly updates for account managers
  • Utilize data to make optimizations within platforms
  • Keep an organized log of optimizations and historical data to drive strategic changes over the course of campaigns
  • Communicate with internal team about data analysis, creative requests, timelines, budgets
  • Participate and engage in team meetings and account managers, taking detailed notes for next steps
  • Work closely with design team members to implement thorough creative testing processes and report against results

Requirements

  • Bachelor's Degree in Marketing, Business, or similar preferred
  • 2 years full-time, professional experience buying digital media on social media platforms & alike
  • Ad platform certification is preferred (i.e. : Google Ads Certification, FB Blueprint)
  • Ability to allocate daily budgets across multiple platforms to hit KPI's
  • A true passion & proven track record of developing eye-catching, enticing creative assets to help drive consumer engagement (CTR, CPA) and positive ROI
  • Responsible, self-motivated, and solutions-oriented
  • Excellent verbal and written communication skills
  • Knowledge of programmatic is a bonus
  • Must be willing to work in office (NYC, Midtown)
  • Benefits

  • Salary Range : $85,000-$125,000
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Unlimited PTO Policy
  • Commuter Benefits
  • Paid Holidays
  • Short Term & Long Term Disability
  • Training & Development
  • Salary : $85,000 - $125,000

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