Online Marketing Analyst, Online Reputation Management)

Online Marketing Analyst ORM (Online Reputation Management)

Who we are:

At Lifepoint Health, we provide quality healthcare to rural communities. As a valued member of our team, you will be an integral part of a group working together to elevate Lifepoint's healthcare delivery network. Our network includes 60 community hospitals, 60 rehabilitation/behavioral health hospitals, and 250 additional sites of care across the United States. As an organization, we are dedicated to serving communities nationwide by providing exceptional care. We believe in the power of our talented teams and strive to create environments where employees find purpose and fulfillment.

What you’ll do:

The Online Reputation Management (ORM) Analyst manages Lifepoint Health’s facility and provider online listings and reviews to advance the organization’s reputation and digital marketing efforts. The Analyst utilizes knowledge of online reputation management, search engine optimization, ORM technology/software (such as Press Ganey and Reputation.com) and digital marketing combined with a strong ability to execute initiatives to help maintain a strong online presence for Lifepoint’s 3,000 online listings/profiles. The Analyst will provide consultation and training to facilities and will be responsible for taking appropriate action on reviews based on best practices and guidelines. This position requires a proactive individual with excellent communication skills and the ability to work both independently and collaboratively within a team environment.

Responsibilities:

• Implement ORM Strategies: Execute established online reputation strategies to manage online sentiment across multiple media outlets and online reputation sites (Google My Business, Yelp, etc.).
• Business Listing Management: Manage enterprise business listings across various platforms to ensure accuracy, consistency and optimization.
• ORM Resource Management: Create, maintain and update the ORM resource library to support team initiatives.
• Real-Time Monitoring: Monitor and respond to online comments, private messages, and reviews across online channels and forums.
• Program Maintenance: Manage the day-to-day maintenance of the reputation-monitoring program in collaboration with third-party vendors, including user management, location updates and issue troubleshooting.
• Program Support: Assist with vendor module setup, training and collateral creation to enhance the effectiveness of ORM activities. Help manage ORM vendor and ensure all key program milestones are completed on or ahead of schedule.
• Field Team Support: Serve as account manager to facilities and practices. Provide ongoing support to field, including technical troubleshooting and guidance as needed.
• Training Sessions: Conduct live and recorded training sessions for field team members to ensure proficiency in ORM strategies and tools.
• Track and report ROI of the online reputation management program.
• Develop actionable reports that show key trends, action items and next steps from online data.
• Partner closely with social media, SEO, digital marketing teams to ensure online marketing strategy is cohesive and consistent.
• Identify opportunities to enhance the ORM program and gain efficiency.
• Demonstrate ability to enhance facility online presence.
  

What you’ll need:

Experience:

• Bachelor’s degree required
• 1 Years of marketing experience
• Previous healthcare experience preferred
• Strong digital marketing and understanding of the ORM landscape.
• Experience with Reputation.com, Press Ganey or similar online consumer experience technology.
• Excellent written and oral communication skills.
• Close attention to detail.
• Ability to design and develop solutions to meet requirements.
• Detail-oriented and analytical with strong organization skills.
• Ability to communicate effectively with individuals at various levels within the organization, including senior hospital leadership.
• Strong project management skills.
• Highly motivated with the ability to work independently.
• Must be comfortable with data analysis and able to use data to make recommendations.

Why choose us:

As a team member of the Health Support Center, our goal is to support those that are in our facilities who are interfacing and providing care to our patients and community members. Our focus is to attract, retain, and empower a diverse and determined workforce. Our mission statement is at the heart of who we are and what we do: “Making Communities Healthier.” In this shared mission, we believe that our collective efforts will shape a healthier future for the communities we serve.

Benefits: We offer an excellent total compensation package, including a competitive salary and benefits. Some of our benefits include 401k, flexible PTO, generous Employee illness benefit (EIB), medical, dental, vision, tuition reimbursement, and an Employee Assistance Program. We believe that happy, healthy people have a passionate engagement with life and work and have designed our package to enhance your wellbeing.