LifeServe Blood Center is hiring: Director of Public Relations and Marketing in

Your Blood. Your Hospital. Your Neighbors

LifeServe Blood Center is seeking candidates for our Director of Public Relations and Marketing. Are you a strong communicator who is comfortable with media interviews and public speaking? If you love being in front of the camera and have mastered group presentations, come put your experience and passions to use in the non-profit world with LifeServe. Our ideal candidate will have previous management experience and excel in time management, as this role requires juggling numerous projects with various timelines. Successful candidates will have experience managing marketing strategies in both the digital and print realm. The Director's typical work schedule is during core business hours. However, the Director of Public Relations and Marketing needs to have scheduling flexibility, to attend meetings, events, and interviews that fall outside of normal daytime hours. Compensation for this opening is competitive with for-profit entities. If fostering relationships to create a life-saving difference excites you, come discover your growth at LifeServe Blood Center!

SUMMARY :

LifeServe Blood Center is the 12th largest supplier of blood products in the nation, with approximately 350 team members, 16 locations, and operations spanning four states. The Director of Public Relations and Marketing is critical to our growth and success. This leadership role directs and manages LifeServe's visibility and community outreach through various public relations, marketing and communications efforts. The Director of Public Relations and Marketing works closely with the recruitment team to identify recruitment strategies and marketing efforts for mobile and donor center collection operations and carries out marketing plans and actions. The Director helps to create a collaborative environment that allows team members to work together to drive the mission and vision of the organization to ensure we are increasing customer value, growing in a smart and efficient manner, driving operational efficiency, inspiring the talent base, and continually reinventing the business.

ESSENTIAL DUTIES AND RESPONSIBILITIES :

• Responsible for planning, directing, staffing, and the controlling of a distinct department or functional unit. Overseeing, administering and controlling through direct supervision and delegation within their own department and associated staff within their own department responsible for marketing, visibility, and public relations directives.
• Direct all marketing initiatives based upon LifeServe's mission (to donors, hospital customers, and other team members) throughout the LifeServe service collection territory.
• Coordinate and manage public relations, marketing and communication activities that support the achievement of blood collection goals and promoting the visibility and brand of the organization.
• As a keeper of the LifeServe brand, this role will also have oversight of the Volunteer Program to ensure PR and Marketing tactics are incorporated into volunteer activities and behaviors, in an effort to further our mission.
• Provide analysis and reports for public relations, marketing, and communication tactics that drive decision-making taking into consideration cost-effectiveness, strategic targeting, return on investment, and operational performance.
• Provide oversight and management of integrated marketing and communication efforts including maintaining vendor relationships and contacts.
• Work closely with Recruitment Department to identify recruitment strategies and marketing efforts for mobile and donor center collection operations and carry out marketing plans and actions.
• Plan, organize, attend, and communicate special events on behalf of the organization.
• Actively promote the concept of customer service and personally adhere to those principles.
• Maintain confidentiality of LifeServe Blood Center donor, team members, financial and proprietary records and information at all times.
• Manage the content and functionality of the organization's website and intranet site and act as the liaison with website vendors. Also, manage the functionality and content of all integrated marketing efforts and act as the liaison with marketing platform vendor.
• Write, create, and oversee the distribution of organization news releases, public service announcements, newsletters, and special promotional mailings and maintains accurate media contact list for service / collection territory. At times, required to serve as media spokesperson for various topics.
• Responsible for managing the development and creation of all marketing and publicity materials needed by the organization as well as managing the inventory of such items.
• Responsible for making frequent decisions and developing strategies regarding public relations, donor marketing, and volunteer operations in collaboration with the VP of Operations.
• Oversee and manage the Online Store for team members and donors, and is responsible for maintaining the inventory levels of items.
• Conduct public speaking engagements to enhance the visibility of the organization as well as provide tours and / or education for the organization. Also, may conduct training sessions and educational sessions to internal staff for promotional events, marketing tools, and / or integrated marketing efforts.

Increasing Customer Value

Growing in a Smart and Efficient Manner

Driving Operational Efficiency

Inspiring the Talent Base

Continually Reinventing the Business

SUPERVISORY RESPONSIBILITIES :

Directly supervises :

QUALIFICATIONS :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required.

EDUCATION AND / OR EXPERIENCE :

LANGUAGE SKILLS :

WORKING CONDITIONS :

While performing the responsibilities of the job, these work environment characteristics are representative of the environment the job holder will encounter :

PHYSICAL DEMANDS :

These physical demands are representative of the physical requirements necessary for a team member to successfully perform the essential functions of the job :

HOW LIFESERVE WILL SERVE YOU :

Offers of employment are contingent on the successful completion of pre-employment, post-offer drug testing and background checks.

LifeServe Blood Center is fully committed to equal employment opportunity. All applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identification, genetic information, marital status, pregnancy, disability, veteran status or any other legally protected status.

Applicants requiring a reasonable accommodation due to a disability at any stage of the employment application process should contact us at careers@lifeservebloodcenter.org.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)