Director, Marketing and Public Relations

Description

POSITION SUMMARY

The Director of Marketing and Public Relations is responsible for developing and executing marketing, communications, and public relations strategies with an ultimate goal of attracting, engaging, and retaining blood donors to meet overall collection goals. Emphasizes brand engagement, communications, and partnerships with varied audiences including; donors, hospital & community partners, volunteers, internal staff, and the general public. Determines and formulates overall marketing and public relations policies, objectives, and initiatives.  Identifies opportunities and develops integrated marketing and public relations campaigns. Coordinates, when needed, with outsourced creative services and advertising agencies in the production of advertising, promotions and public relations materials. Manages all the elements of the Blood Bank and subsidiary brands, advertising, media, publications, presentations, donor programs and events.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.  Other duties may be assigned.

1. Guides the development of marketing and communications plans/programs that result in growth and/or increased donation frequency for key market segments among donors. This includes campaigns, promotions, donor incentives, partnerships, events, and sponsorships.
2. Develops cohesive marketing and communication strategies to ensure daily, monthly and annual collection targets are achieved.
3. Studies the objectives, promotional policies and needs of organizations to develop public relations strategies that will promote community awareness, community involvement and loyalty. Ensures effective communication across the organization that delivers a consistent look and feel within the context of strategic positioning, including internal and external communications.
4. Develops marketing/brand/PR management plans, based on current customer and market information, which are aligned with organizational initiatives.
5. Develops and manages the marketing budget, to meet the needs of the department and organization.
6. Responsible for development and management of vendor relationships and community partnerships.  
7. Responsible for account planning, staffing (marketing and creative resources), and oversight of all day-to-day marketing and public relations activities to ensure quality work is being achieved and delivered.
8. Creates the vision for the user experience with the LifeStream and subsidiary brands.  Manages the execution in all appropriate marketing-managed channels such as; digital presence, mass media, community engagement, website, brand tone/voice, events.
9. Manages, coordinates, and produces special events.
10. Monitors and evaluates the effectiveness of marketing efforts to determine efficacy and makes proactive adjustments to respond to initiatives and campaigns that are not meeting targets, or in response to market trends.
11. Responsible for management of direct reports to include hiring, training, coaching, developing, performance evaluation, discipline and termination (when applicable and in collaboration with HR).
12. Performs other duties as assigned.

CUSTOMER INTERACTION/PROBLEM-SOLVING

Must maintain a high standard for conscientious, courteous and enthusiastic service to internal and external customers, vendors, donors and the public in general.  Must make customer’s needs a high priority in face-to-face, social media or telephone contact.  Must consistently deliver service in a timely, accurate, professional and friendly manner and must demonstrate a high level of problem-solving skills.

COMPLEXITY

Work mostly includes various duties involving different and unrelated processes and methods.  Decisions on what needs to be done frequently require analysis of the subject in each assignment, and chosen course of action may be selected from several alternatives.  Work involves conditions and elements that must be analyzed to identify interrelationships.  Work may often include varied duties requiring many different and unrelated processes and methods such as those relating to aspects of administrative or professional fields.  Decisions by the employee as to what needs to be done include assessment of unusual circumstances, variations in approach and incomplete or conflicting data.  The marketing department has involvement with every LifeStream department.  This position will receive requests for conceptual materials; they must interpret the needs and work with the various staff and vendors to create an end product approved by the stakeholders.  This person will determine the work flow based on the needs of the stakeholders and the marketing department, and then manage the traffic between parties involved so deadlines and quality standards are met.

NATURE AND EXTENT OF SUPERVISION PROVIDED TO THE POSITION

Overall, objectives and resource allocations are determined by the Supervisor, providing broad administrative direction, with assignments given in terms of broadly defined missions or functions.  Employee plans, designs, and carries out programs, projects, studies, or other work independently.  Results are considered technically sound by virtue of the employee’s expertise, and are generally accepted with review only for conformity to objectives, contribution to program goals, or advancement of technological understanding.

Qualifications

To  perform  this  job  successfully, each  essential  duty  (as  identified  above)  must  be performed  satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

SUPERVISORY KNOWLEDGE, SKILLS, & ABILITIES

1. Strategic thinking and analytical skills to help set marketing agendas by assessing their situations, identifying and filling information gaps, evaluating implications and advising management.
2. A team player with a solid understanding of the total business process and the need for teamwork internally and externally.
3. The ability to analyze market data and trends, and develop creative solutions to a wide variety of unique marketing problems and opportunities.
4. Well-developed planning capabilities including controlling costs, setting budgets and meeting deadlines.
5. Ability to communicate with people outside the organization, representing the organization to customers, the public, government, donors, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
6. Ability to recommend, manage and implement marketing strategies.
7. Ability to develop and continually monitor project work plans, timelines, and budgets.
8. Ability to monitor results of the recommendations, analyzing their results, and providing recommendations for ongoing improvements.
9. Ability to interact and negotiate with third party partners and vendors.
10. Ability to work with others to achieve departmental and/or organizational goals and objectives.
11. Ability to empower employees to utilize their abilities and talents effectively.
12. Ability to act honestly and with integrity, showing respect for laws, the rights of others and LifeStream’s mission and value statements.
13. Ability to adapt to various situations, to work effectively with a variety of individuals and groups, to understand and appreciate different and opposing perspectives of an issue and to adapt one’s approach as the requirements of the situation change.
14. Ability to change within the company/organization or to change job requirements.
15. Ability to transfer thoughts, ideas and concepts into writing.
16. Retains subject matter expertise in their field or profession.

GENERAL KNOWLEDGE, SKILLS, & ABILITIES

1.     Must be organized and able to multi-task.

2.     Proficient in Word, Excel, PowerPoint and electronic communications software.

3.     Strong understanding of various design programs.

4.     Strong understanding of website design.  Ability to post data and edit content.

5.     Working knowledge of graphic design, printing and proofing.

6.     Ability to write correspondence and proofread – strength in spelling and punctuation.

7.     Ability to research, maintain records and create reports.

8.    Solid understanding of, and practical experience in, communications development.

9.    Strong oral and written communication skills, solid presentation, negotiation and listening skills.

10.  Knowledge of media production, communication, and dissemination techniques and methods.

11.  Ability to transfer thoughts, ideas and concepts into writing.

12.   Accurate record keeping skills, including vendor quotes, insertion orders, purchase orders, invoices, etc.

13.  Must be able to manage people and programs effectively.

14.  Excellent motivational skills.

15.  Ability to problem solve, think independently, and make quality decisions.

16.  Ability to work effectively and meet deadlines.

17.  Excellent creativity and innovation skills.

18.  Excellent interpersonal and customer service skills with both external and internal customers.

19.  Excellent verbal and written communication skills.

20.  Must have good listening skills.

21.  Must have good management skills.

22.  Excellent marketing and sales skills.

23.  Ability to handle flexible work duties.

24.  General knowledge of blood components and donor qualifications.

25.  Ability to represent LifeStream with a positive demeanor and professional image.

EDUCATION

Four-year Bachelor’s Degree (BA/BS) in Marketing, Advertising, Business, Communications, Public Affairs, or a related field preferred.  Equivalent work experience may be substituted for Bachelor’s Degree.

EXPERIENCE

3-5 years’ related work experience and minimum of 1 year management experience in marketing and/or public relations. Demonstrated success in using consumer and business marketing strategies and tactics to achieve organizational objectives.

CERTIFICATES, LICENSES, ETC.

Valid California Driver’s license.

PHYSICAL DEMANDS

Refer to ADA checklist attached for physical demands.

WORK ENVIRONMENT

Standard office conditions with minimal health and safety risks.

LifeStream is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by applicable federal, state, or local law.

LifeStream will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.

If you need accommodation for any part of the employment process because of a medical condition or disability, please send an e-mail to Accomodations@Lstream.org or call 909-386-6875 to let us know the nature of your request. A representative will respond to accommodation requests within two business days.  Please note that this email/phone number is for medical/disability accommodations only and any other inquiries will not receive a response.

 EEO is the Law.  For more EEO information about applicant rights click here.

Our organization participates in E-Verify, for more information click here.

All applicants who receive a conditional offer of employment will be required to undergo a pre-employment drug test in accordance with LifeStream’s established guidelines.

Salary : $68,640 - $104,000