App Marketing and CX Specialist

POSITION SUMMARY:

The App Marketing and CX Specialist is a role responsible for managing LifeWaves Brand Partner app to continued success. Youll be responsible for driving user acquisition and engagement within a mobile app by strategically combining marketing tactics with a deep focus on optimizing customer experience (CX) across all touchpoints within the app, utilizing data analysis and market research to identify areas for improvement and implement changes that enhance user satisfaction and retention. This position is key to ensuring our brand partners have optimized features to help them share the LifeWave opportunity more effectively and streamline the shopping experience.

SUPERVISORY RESPONSIBILITIES

No supervisory responsibilities for this role.

ESSENTIAL DUTIES AND RESPONSIBILITIES

App Marketing Strategy:

o Develop a communication and marketing roadmap and content to evangelize app user adoption and usage.

o Analyze user data to identify areas of opportunity to provide recommendations and drive solutions to improve the user experience

o Work with our app partner to enhance and/or create new features

o Create compelling app store listings, including descriptions, screenshots, and video previews to maximize app visibility and downloads.

o Design and implement in-app user flows, onboarding processes, and interactive tutorials to guide users and enhance their experience.

o Conduct user and competitive research through surveys, feedback mechanisms, and usability testing to gather insights and inform CX improvements.

o Create key surveys to gain further insights from our user base. Utilize this information to further refine the user experience and app effectiveness.

o Develop comprehensive reports to present findings to stakeholders and recommend actionable insights for optimization.

o Collaborate with the key teams to create visually appealing and user-friendly app interfaces, content, and media

o Partner with the marketing team to align app marketing strategies, content updates, and internal and brand partner communication

REQUIRED SKILLS:

Customer Experience Design: Proven ability to analyze user behavior and identify pain points. Using this information to create and/or share this information with our UX team to enhance the design, layouts, and content of the app to improve the UX.

Data Analytics Skills: Proficiency in using data analytics tools to gather insights from user data and translate them into actionable strategies

Communication and Collaboration: Excellent communication skills to effectively convey complex data insights to cross-functional teams.

Mobile App Understanding: Deep knowledge of mobile app ecosystems, user interface design principles, and app development processes.

QUALIFICATIONS AND EXPERIENCE

• 5 years of professional non-internship marketing experience.
• Strong experience driving initiatives with minimal direction.
• Ability to work in a very fast-paced environment with the ability to meet deadlines with quality work.
• Experience using data and metrics to drive improvements within the app.
• Experience with Amplitude, Google Analytics, Excel and/or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.
• Experience using any of SQL or other analytical tools for conducting data analysis.
• Experience with customer segmentation, profiling, and targeting.
• High ability and experience to work positively and collaboratively with a variety of personalities, teams, and cross-functional departments.

WORK ENVIORMENT AND EXPECTATIONS

• Draper Utah Office-based position with the potential for hybrid work within the Utah State only, subject to approval.
• Employees must maintain the same level of performance, engagement, and availability in hybrid settings as in-office roles.

PHYSICAL DEMANDS

While performing the duties of this job the employee is regularly required to remain in an office at a computer workstation and access information from a computer. The employee is required to be mobile to, from, and within the office. The employee may occasionally move up to 25 pounds.

LifeWave is committed to creating an inclusive workplace that values diversity and promotes equal opportunities for all. We embrace the principles of the Americans with Disabilities Act (ADA) and strive to provide reasonable accommodations to qualified individuals with disabilities.

In our pursuit of building a diverse and talented team, we encourage candidates of all abilities to apply for positions at LifeWave. If you require accommodation during the application or interview process, please inform our HR department, and we will work with you to ensure your needs are met.