What are the responsibilities and job description for the Director, Product Marketing position at LightBox?
At LightBox, we strive to not only equip confident, data-driven decisions across sectors, but to also enrich lives by bringing people, information, and technology together. As a company with a wide range of clients, we believe a diverse workforce is crucial to success. Our commitment to inclusion across race, gender, age, religion, identity, and experience is the foundation upon which we operate and connect with our customers and the communities in which we work.
With our expertise, we are producing the best available data, workflow tools, technology, and analytics to support everyone making a real estate decision. There has never been a better time to make an impact and we invite you to join us on this journey.
LightBox is a leading provider of data and workflow solutions across commercial real estate and location intelligence. Our solutions deliver the depth, speed and accuracy that enable insights to over 50,000 brokers, 1,000 banks and lenders, 1,000 law firms and 5,000 environmental consulting and engineering firms.
Position Overview :
LightBox is building the world’s leading commercial real estate information and technology platform and we are looking for a senior product marketer (Director, Product Marketing) to join our team. Do you enjoy defining innovative products and love creating a killer go-to-market strategy? As a Director of Product Marketing, you will be the hub of the relationship between product management, sales and our marketing team. Our game-changing data platform needs a great storyteller to explain the product benefits, work closely with customers, partners, industry analysts and sales. You will formulate data-driven decisions and contribute to our testing and growth team. You will partner with the brand and demand gen teams to drive TOFU and MOFU leads. You will be the product evangelist and will play an integral role in organizing product launches.
What you will do and achieve :
- Research and define customer personas / segments. Develop all sales enablement collateral.
- Collaborate with product management and sales to create engaging product demos.
- Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
- Increase brand awareness and leads through partner alliances, CRM, online advertising, brand communications and media placement.
- Develop strategic marketing plans for the products you support including key activities and budgets to support new customer acquisition.
- Plan and lead the launches and marketing efforts of new products and releases of existing products and manage the cross-functional implementation and external promotion of new releases.
- Act as a key thought leader for the products you support externally, including presentation engagements and written works. Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
- Manage three (3) direct reports being a player / coach for the Product Marketing team.
Who you are :
Education
Experience
Key Knowledge & Skills
Core Competencies
Other Desirable Attributes
Physical Requirements
This job description is a general listing of the required tasks and expectations of the position and in no way implies that the duties listed above are the employee’s only responsibilities. The employee is expected to perform other tasks, responsibilities and training as instructed by their supervisors. Duties and responsibilities may change at any time with or without notice.
This position may require additional hours outside of the standard work schedule including occasional holiday, evening and / or weekend hours in order to meet deadlines or to accommodate customers.
LightBox and all its holding companies are an equal opportunity / affirmative action employer. It is the policy of the LightBox and its holding companies to prohibit discrimination of any type and to afford equal employment opportunities to employees and applicants, without regard to race, color, religion, sex, national origin, age, disability, or veteran status.
We thank all applicants in advance for their interest in this position, however, only those selected for an interview will be contacted.
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