Regional Marketing Coordinator

Regional Marketing Coordinator

Part-Time - 20 Hours/Week

Lighthouse Youth & Family Services is looking for a Regional Marketing Coordinator (Part-Time)

Contracted by ODCY, the Ohio Childrens Alliance is responsible for identifying and recruiting the type of resource (kinship and foster care) and adoptive families needed regionally and across the state to meet the needs of children in public children service agency and Title IV-E court custody.

This new program is one of our states key strategies to address the statewide shortage of available foster parents, as well as families willing to adopt children from foster care.

The Regional Marketing Coordinator will work within the assigned service delivery area (SDA), and within those communities, to identify, generate and strengthen marketing and awareness opportunities. This position plays a key role in ensuring all public and private agencies and key stakeholders have the resources, tools and support necessary to significantly impact all program deliverables.

Competitive pay based on experience and educational experience.

Starting hourly pay $21.00 and up

Essential Functions:

Community Engagement

• Identify new opportunities for community outreach, generating traffic to the ITH site and inquiries.

• Communicate campaign efforts to the Resource and Referral Hubs
• Utilize target market data to identify quality leads and pathways to reach them.
• Educate and inform of the support offered by Resource and Referral Hubs, AAN and agencies.
• Facilitate presentations to expand program awareness and generate inquiries.
• Create and maintain calendar of events within SDA; attend as requested/needed and work together with the Resource and Referral Hubs to cover events.
• Identify non-traditional and community specific opportunities to drive awareness and traffic to campaign goals; when necessary, attend/facilitate.
• Be an ambassador for the mission, spearheading outreach within the local communities.

Public and Private Foster Care Agency Collaboration

• Identify and maintain agency contacts for communicating recruitment and engagement efforts, including the contact information for the statewide inquiry form.
• Create a plan to continually build relationships with all public and private agencies and key community members.
• Provide agencies with varying levels of support, resources, and tools to ensure marketing recruitment and awareness efforts are successful.
• Ensure program updates are effectively communicated and implemented.
• Maintain a calendar of agency activities to limit duplication of work.

Implementation and Maintenance of Marketing and Recruitment Strategies 5%

• Provide input into new policies/procedures, community trends, feedback, and various reporting requirements.
• Assist in the coordination of regional meetings and events.
• Monitor agency and regional performance toward established benchmarks - adhering to action plans.
• Provide backup coverage for other regional marketing coordinators as needed!
• Perform related duties based on departmental need.

Qualifications:

• A community-oriented professional with experience in sales or recruitment

Prior experience in social services, preferably working with foster youth, parents, or alumni of foster care.

• Lived experience in the foster care system is highly preferred.
• Bachelor's degree in related field preferred but not required
• Proven self-starter with the ability to manage time and work priorities independently.
• Excellent written and verbal communication skills to include public speaking.
• High detail orientation and accuracy
• Requires frequent evening and weekends.
• Proficient with Microsoft 365 products (Outlook, Word and Excel); ability to quickly gain proficiency using other software and web-based services as needed.

Why Work with Lighthouse Youth & Family Services:

• Rewarding career - make a difference in the lives of youth!
• Top Workplace 2023 (https://www.lys.org/lighthouse-youth-family-services-named-a-winner-in-enquirers-2023-top-workplaces-award/)
• Work for a diverse, seasoned, and well-respected agency with engaged leadership team
• Recovery Friendly Workplace
• Ability to work remotely, flexible schedule.
• Competitive pay based on experience and education.
• PTO (Prorated, based on hours worked)
• Department of Educations Loan Forgiveness Program
• Employee Assistance Program
• Engaging Wellness Program
• Referral Bonus Program

Join a winning organization with a great culture and work environment and have a rewarding career that impacts the lives of youth and families! Find all open positions at www.lys.org/careers