What are the responsibilities and job description for the Senior Product Marketing Manager position at Lighthouse?
About LighthouseAI
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.LighthouseAI is an early-stage, venture-backed company that provides first-mover regulatory intelligence software to the pharmaceutical supply chain. The LighthouseAI software enables compliance professionals to manage compliance with state and federal regulatory requirements. Specifically, the software continuously determines which requirements apply to the business operations for each manufacturer, specifies the tasks to complete for each requirement, and monitors the completion of each task. LighthouseAI software helps state licensing professionals immediately reduce their risk of non-compliance with state licensing requirements by 99.9%.Summary : LighthouseAI seeks an accomplished product marketing professional that will help the LighthouseAI marketing and sales teams convert better, increasing win rates across the sales team and increasing conversion rates across targeted marketing channels.This is a
full-time
remote
position.Essential Duties and Responsibilities : The Senior PMM will function as the company’s expert on why specific market segments should buy LighthouseAI products and services. The senior PMM at LighthouseAI is a strategic, cross-functional role that enables the success of product management, marketing, and sales. As our company grows, the senior PMM will be responsible to manage a team of world-class product marketing managers. Key responsibilities include but are not limited to positioning, market research, value calculator(s), messaging, pricing, customer journey assets, competitive intelligence, sales and marketing enablement, marketing channels, marketing campaigns, marketing content, and win / loss analysis.Product marketing roadmap - manage a roadmap of product marketing initiatives. Continuously prioritize initiatives based on revenue impact, feedback from company leadership, and LighthouseAI’s strategic initiatives.Target market segments - continuously evaluate potential target market segments including segment size, expected market share, and expected revenue growth.Positioning - manage the positioning of LighthouseAI products and services, including the target market, job-to-be done (JTBD), market category, product description, points of parity, and points of differentiation.Market research - periodically conduct depth interviews and surveys with buyers and users in each target market segmentValue calculator - manage the LighthouseAI value calculator by continuously quantifying the size of customer problems, how much LighthouseAI capabilities solve those problems, and the required customer inputs to calculate the economic value of Lighthouse capabilitiesMessaging - create and manage a quantified value proposition and value pillars, elevator pitch, and sales pitch for LighthouseAI products and servicesPricing - manage the pricing models and price points for LighthouseAI software and servicesCustomer journey assets - create and manage marketing and sales assets that map to the customer journey for LighthouseAI products and servicesCompetitive intelligence - collect and analyze competitor insights that help LighthouseAI gain more market shareWin / loss analysis - conduct a buyer interview for all sales opportunities that progressed to the demonstration stage in the sales process. Continuously rank the reasons buyers decided to purchase or not purchase Lighthouse products and services.Sales and marketing enablement - train sales and marketing personnel on all go-to-market (GTM) assets. Manage a self-service repository of GTM training and GTM assets for the sales and marketing teams. Continuously analyze the effectiveness of the enablement resources.Marketing channels - continuously identify the best marketing channels for LighthouseAI target market segmentsMarketing campaigns - create messaging for marketing campaigns that create key brand associations or accomplish specific outcomes in demand generationWork Experience Qualifications : A minimum of 5 years of experience in product marketing roles for B2B SaaS companiesQuantifiable improvements to sales and marketing KPIs in previous product marketing positionsBalances creativity and proven product marketing theoryTenacious ownership of job responsibilitiesExtraordinary communication skills (top 1% of business professionals)Strong teamwork and collaboration skills, especially in cross-functional projectsBachelor’s degree in marketing, business, or a related field is preferredA minimum of 2 years of experience in a quota-carry sales role is a plus
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