What are the responsibilities and job description for the VP of Sales position at Lightricks?
Who we are
Lightricks is a global leader in creative technology, best known for award-winning consumer apps like Facetune and Videoleap , used by millions of creators to produce stunning digital content. Building on that success, we’ve expanded into B2B solutions - Popular Pays , LTX Studio , and LTX Video -enabling businesses of all sizes to optimize content creation, streamline marketing workflows, and elevate brand storytelling. Fueled by a powerful combination of Product-Led Growth (PLG) and Sales-Led Growth (SLG) , we’re on a mission to transform how organizations tap into creativity at scale.
What you will be doing
As the VP of Sales , you’ll be the chief architect of our B2B growth strategy. Overseeing Popular Pays (influencer and content collaboration platform) and LTX Studio (a creative development hub). You’ll unify PLG-driven adoption with a high-touch SLG sales motion. Reporting directly to the Chief Marketing Officer (CMO), who leads our overall revenue strategy - including demand generation, product-led acquisition, and enterprise sales. This pivotal role offers the chance to shape a holistic sales organization, define strategic direction, and build a top-tier team that excels in both enterprise and self-serve markets.
Key Responsibilities
Sales Strategy & Execution
PLG & SLG Synergy : Harmonize organic adoption (free trials, self-serve) with consultative, high-value enterprise sales.
Product Portfolio Ownership : Tailor go-to-market strategies for Popular Pays , LTX Studio , and LTX Video , ensuring each product reaches the right audience with a compelling value prop.
Metrics & Forecasting : Establish KPIs (pipeline, conversion, ARR) and maintain rigorous forecasting to exceed revenue targets.
Team Leadership & Management
Recruit & Develop : Assemble and mentor a diverse, high-performing sales force—spanning account execs, solution engineers, and BDRs.
Culture & Performance : Build a results-driven, collaborative environment with transparent responsibilities, incentives, and growth paths.
Ongoing Coaching : Provide leadership in consultative selling, negotiation tactics, and in-depth product knowledge.
Cross-Functional Collaboration
Product Alignment : Work closely with Product & R&D to shape the roadmap, ensuring our features address real market needs.
Marketing & Demand Gen : Partner with Marketing to drive campaigns that attract quality leads (PQLs, MQLs) and elevate brand perception in B2B.
Customer Success Integration : Orchestrate seamless post-sale engagement to foster adoption, renewals, and expansion.
Process Optimization & Systems
Sales Tools & CRM : Utilize Salesforce, HubSpot, or similar platforms for pipeline visibility, data accuracy, and workflow automation.
Reporting & Analytics : Champion a data-informed culture, providing frequent dashboards and insights to both leadership and the frontline.
Scalable Frameworks : Implement standardized onboarding, enablement resources, and pricing models for rapid, sustainable growth.
Client & Partner Engagement
Enterprise Advocacy : Cultivate strategic relationships with major clients, guiding contract negotiations and creative workflow solutions.
Strategic Alliances : Identify partnerships with complementary tech or agency networks that can drive market reach and product synergies.
Thought Leadership : Represent Lightricks at conferences and events, reinforcing our reputation as an innovator in creative technology.
Strategic Growth & Innovation
Market Expansion : Continuously evaluate new verticals, markets, and product opportunities, leveraging feedback to refine offerings.
PLG Experiments : Drive experimentation with in-app upsells, usage-based pricing, or new funnel strategies to enhance product virality.
Vision & Alignment : Collaborate with senior leadership to ensure sales objectives remain aligned with the broader organizational mission.
Your skills and experience
Bachelor’s in Business, Marketing, or a relevant field (MBA or equivalent experience preferred).
10 years in progressive sales leadership roles, ideally in SaaS/creative tech. Familiarity with PLG/SLG is a major plus.
Demonstrated history of hitting/exceeding revenue targets, building standout teams, and navigating complex enterprise sales.
Adept at cross-functional collaboration, inspiring team culture, and guiding direct reports to excel.
Proficient in CRM tools, analytics, and comfortable coordinating with product/engineering.
Exceptional negotiation, presentation, and stakeholder management skills.
Thrives in fast-paced settings, adapting quickly and capitalizing on emerging opportunities.
Preferred Qualifications
Seamlessly merges PLG’s rapid scalability with SLG’s in-depth, high-value engagements.
Committed to delivering measurable ROI for clients, solving real-world brand and content creation challenges.
Relies on data and testing to refine approaches, pivot strategies, and sustain competitive advantage.
Fosters trust, energizes cross-functional collaboration, and builds a culture of accountability.
Continuously scouts new market opportunities, product offerings, and emerging trends to keep Lightricks ahead.
Benefits
Expected salary range is $240,000-300,000
Bonus plan with a target of 50% of base salary
Stock options
Health/dental/vision with the majority of premiums paid by the company.
401k with company match. (Up to 4%)
$3,000 per year is provided for lunch.
$1,000 Yearly Learning, Development, and Wellness budget.
Work from home stipend.
21 Days of PTO.
Birthdays off! Take a free day off during your birthday month to celebrate.
Talented teammates and a strong work culture, supporting a healthy work-life balance.
#LI-HYBRID
#LI-RK1
Lightricks is a global leader in creative technology, best known for award-winning consumer apps like Facetune and Videoleap , used by millions of creators to produce stunning digital content. Building on that success, we’ve expanded into B2B solutions - Popular Pays , LTX Studio , and LTX Video -enabling businesses of all sizes to optimize content creation, streamline marketing workflows, and elevate brand storytelling. Fueled by a powerful combination of Product-Led Growth (PLG) and Sales-Led Growth (SLG) , we’re on a mission to transform how organizations tap into creativity at scale.
What you will be doing
As the VP of Sales , you’ll be the chief architect of our B2B growth strategy. Overseeing Popular Pays (influencer and content collaboration platform) and LTX Studio (a creative development hub). You’ll unify PLG-driven adoption with a high-touch SLG sales motion. Reporting directly to the Chief Marketing Officer (CMO), who leads our overall revenue strategy - including demand generation, product-led acquisition, and enterprise sales. This pivotal role offers the chance to shape a holistic sales organization, define strategic direction, and build a top-tier team that excels in both enterprise and self-serve markets.
Key Responsibilities
Sales Strategy & Execution
PLG & SLG Synergy : Harmonize organic adoption (free trials, self-serve) with consultative, high-value enterprise sales.
Product Portfolio Ownership : Tailor go-to-market strategies for Popular Pays , LTX Studio , and LTX Video , ensuring each product reaches the right audience with a compelling value prop.
Metrics & Forecasting : Establish KPIs (pipeline, conversion, ARR) and maintain rigorous forecasting to exceed revenue targets.
Team Leadership & Management
Recruit & Develop : Assemble and mentor a diverse, high-performing sales force—spanning account execs, solution engineers, and BDRs.
Culture & Performance : Build a results-driven, collaborative environment with transparent responsibilities, incentives, and growth paths.
Ongoing Coaching : Provide leadership in consultative selling, negotiation tactics, and in-depth product knowledge.
Cross-Functional Collaboration
Product Alignment : Work closely with Product & R&D to shape the roadmap, ensuring our features address real market needs.
Marketing & Demand Gen : Partner with Marketing to drive campaigns that attract quality leads (PQLs, MQLs) and elevate brand perception in B2B.
Customer Success Integration : Orchestrate seamless post-sale engagement to foster adoption, renewals, and expansion.
Process Optimization & Systems
Sales Tools & CRM : Utilize Salesforce, HubSpot, or similar platforms for pipeline visibility, data accuracy, and workflow automation.
Reporting & Analytics : Champion a data-informed culture, providing frequent dashboards and insights to both leadership and the frontline.
Scalable Frameworks : Implement standardized onboarding, enablement resources, and pricing models for rapid, sustainable growth.
Client & Partner Engagement
Enterprise Advocacy : Cultivate strategic relationships with major clients, guiding contract negotiations and creative workflow solutions.
Strategic Alliances : Identify partnerships with complementary tech or agency networks that can drive market reach and product synergies.
Thought Leadership : Represent Lightricks at conferences and events, reinforcing our reputation as an innovator in creative technology.
Strategic Growth & Innovation
Market Expansion : Continuously evaluate new verticals, markets, and product opportunities, leveraging feedback to refine offerings.
PLG Experiments : Drive experimentation with in-app upsells, usage-based pricing, or new funnel strategies to enhance product virality.
Vision & Alignment : Collaborate with senior leadership to ensure sales objectives remain aligned with the broader organizational mission.
Your skills and experience
Bachelor’s in Business, Marketing, or a relevant field (MBA or equivalent experience preferred).
10 years in progressive sales leadership roles, ideally in SaaS/creative tech. Familiarity with PLG/SLG is a major plus.
Demonstrated history of hitting/exceeding revenue targets, building standout teams, and navigating complex enterprise sales.
Adept at cross-functional collaboration, inspiring team culture, and guiding direct reports to excel.
Proficient in CRM tools, analytics, and comfortable coordinating with product/engineering.
Exceptional negotiation, presentation, and stakeholder management skills.
Thrives in fast-paced settings, adapting quickly and capitalizing on emerging opportunities.
Preferred Qualifications
Seamlessly merges PLG’s rapid scalability with SLG’s in-depth, high-value engagements.
Committed to delivering measurable ROI for clients, solving real-world brand and content creation challenges.
Relies on data and testing to refine approaches, pivot strategies, and sustain competitive advantage.
Fosters trust, energizes cross-functional collaboration, and builds a culture of accountability.
Continuously scouts new market opportunities, product offerings, and emerging trends to keep Lightricks ahead.
Benefits
Expected salary range is $240,000-300,000
Bonus plan with a target of 50% of base salary
Stock options
Health/dental/vision with the majority of premiums paid by the company.
401k with company match. (Up to 4%)
$3,000 per year is provided for lunch.
$1,000 Yearly Learning, Development, and Wellness budget.
Work from home stipend.
21 Days of PTO.
Birthdays off! Take a free day off during your birthday month to celebrate.
Talented teammates and a strong work culture, supporting a healthy work-life balance.
#LI-HYBRID
#LI-RK1
Salary : $240,000 - $300,000
