What are the responsibilities and job description for the Marketing Coordinator position at Lilac Club Casino?
SummaryThe Marketing Coordinator is responsible for planning, coordinating, and executing casino promotions and advertising campaigns designed to attract and retain casino guests. This role focuses on increasing brand awareness, driving player engagement, and supporting overall marketing strategy.
- Design and implement engaging casino activations, including casino promotions, giveaways, special events, drawings, entertainment, and loyalty programs.
- Coordinate the logistics of promotional activities, including scheduling, departmental support and material preparation.
- Ensure compliance with gaming regulations and internal policies for all promotions.
- Operate gaming systems to build promotions and varying casino activations.
- Coordinate the execution of advertising campaigns across various platforms, including digital, print, radio, and OTT / OOH media.
- Collaborate with the creative agency to produce eye-catching advertisements and promotional materials.
- Develop and distribute marketing initiatives, calendars and other marketing communications to the property.
- Schedule the launch of advertising materials to property digitals and other varying media channels.
- Ensure all casino promotions, events and entertainment activations run smoothly, meeting the expectations of guests and stakeholders.
- Recommends media buying and advertising placement, with engagement in digital media including digital displays and social media integration.
- Work with external agencies to open jobs.
- Coordinate the properties' online / social media presence.
- Build relationships with external vendors and partners to enhance promotional efforts.
- Oversees the performance of team members under his / her area of responsibility.
- Work within the departmental operating budget and financial controls.
- Create departmental signage that aligns with brand standards.
- Editing marketing materials received from agency.
- Performs any other job-related duties as assigned.
- Bachelor's Degree in communications, marketing, public relations or a related field preferred.
- Previous experience in promotions, events and / or advertising preferably in a casino or hospitality setting.
- Strong understanding of the gaming industry preferred.
- Requires strong computer skills and proficiency in Google suite; specifically sheets, docs, slides, and forms and able to navigate Microsoft Office when needed, including, Word, Excel, & PowerPoint.
- Must possess outstanding organizational, interpersonal, and administrative skills, as well as excellent attention to detail.
- Creative thinking and problem-solving abilities.
- Ability to work in a fast-paced environment and meet tight deadlines.
- Ability to work flexible hours that include evenings, weekend and holidays.
- Position may involve standing for long periods of time.
- Suitability to be granted a Gaming License from the New Hampshire Lottery Commission.
- Must be 18 years of age or older.
