Specialist, Social Media

Job Purpose

We are currently seeking a creative and strategic Social Media Specialist to join our Communications and Marketing team. This individual will play a pivotal role in advancing the mission of LT by developing and implementing social media strategies that align with the organization’s “Purpose Above Promotion” philosophy.

This role will assist in elevat ing the organization’s reach toward our target service populations on multiple channels .

The ideal candidate is a personable, creative , and skilled communicator with a deep u n derstanding of social media trends , content strategy , analytics, and audience engagement . The successful candidate will thrive in a challenging and fast-paced environment , loves working with others, and enjoys collaboration and thought partnership with teams across the organization.

Applicants must submit a cover letter and three (3) examples of social media posts, stories, or other content for consideration. Due to the anticipated volume of applicants for this position, those who do not submit a cover letter and the three relevant ex amples will not be considered.

The anticipated start date for this position is May 1, 2025.

Essential Responsibilities

• Content Creation & Management: Develop, curate, and schedule compelling content across LT’s social media platforms, including Facebook, Instagram, LinkedIn, and other emerging channels. Create and manage the social media content calendar .
• Campaign Development: Work closely with the i nternal and external stakeholders to d esign and execute social media campaigns that align with LT’s strategic goals, ensuring consistency in messaging and brand voice.
• Community Engagement: Monitor, respond to, and engage with LT’s online community, fostering meaningful connections and maintaining the organization’s positive online presence.
• Analytics & Reporting: Track and analyze performance metrics to assess the effectiveness of social media initiatives, providing insights and recommendations for continuous improvement.
• Additional duties in support of larger Communications, Team Services, and organizational goals.
• Contributes to the Trust’s success by accepting new assignments, helping team members, learning new skills, and striving to improve team and organization results.
  
  

Qualifications

• Bachelor’s degree, preferably in m arketing, c ommunications, or p ublic r elations or equivalent related working experience .
• Minimum of three (3) years of social media marketing or related experience .
• Versatile team player with p roficiency in social media platforms, content management systems, and analytics tools. Strong writing, editing, and visual storytelling skills. Portfolio of social media work, including examples of campaigns, content, and engagement strategies required .
• Basic proficiency in editing and shooting video on mobile and DSLR devices, with a strong understanding of the different video formats and platforms.
• Proficiency with MS Office suite; experience working in a Mac environment preferred.
• Passionate about LT’s mission, adaptable, and able to thrive in a collaborative environment.
  
  

Preferred Qualifications

• Experience in managing and creating content for a brand’s social media account .
• Photography, videography , motion graphics, and/or graphic design skill s.
• Proficient in photo- and/or video-editing mobile applications .
• Experience with the Adobe Creative Suite, specifically Photoshop, Lightroom , After Effects, or Premiere Pro .
• Strong analytical and reporting skills .
  
  

Job Competencies

• Must be a critical thinker, intellectually curious, detail-oriented, and unafraid to ask questions or give opinions.
• Must have a strong personal fit with our non-hierarchical, no-ego, intellectually honest, meritocratic culture.
• Must have the ability to work across a number of projects simultaneously, sometimes on tight deadlines.
• Ability to communicate effectively internally and externally.
• Team orientation and strong interest in supporting the mission of the Trust.
• Knowledge of the Hawaiian language is helpful but not required.
  
  

Organization Competencies

• Alignment with Queen’s legacy: Understanding and appreciation of Queen Liliuokalani’s story, her legacy and the Hawaiian Culture is foundational to staff’s commitment to working with our Hawaiian children, families and communities. Demonstrates respect for and appreciation of Hawaiian values history, and culture, understanding its implication in one’s work, in fostering meaningful relationships, and in embracing the community served.
• Ho`omau i ka `imi Na`auao (Continuous Learning and Improvement): Committed to creating and reinforcing an environment of continuous learning and improvement .
• Ho`ike i na Mana`o Pono (Effective Communication): Communicates with those we serve and each other in a consistent manner that results in mutual understanding, harmony, and action.
• No'ono'o loi (Critical Thinking and Problem Solving): Actively and skillfully understands, conceptualizes, applies, analyzes, synthesizes, and/or evaluates information and develops and supports fact-based analyses and recommendations
• Ho'o kumu a'e or `Imi hakuhia (Innovation): Identifies and integrates creative ideas into new or existing services and promotes effective problem-solving.
• Pilina Ho`ohana a me ka Hana Hilina`i (Building Relationships and Creating Trust): Manages relationships to create optimal opportunities and move the organization forward.
• Alu Like I ka Hana (Teamwork): Works cooperatively and collaboratively with others throughout the organization in alignment with the organization's objectives.
• Ho`onui I ka `Ike (Capacity Building): Encourages personal growth by exhibiting trust and a belief in the capacity of others.
  
  

Mental And Physical Demands

• Perform light physical work, including climbing, stooping, kneeling, crouching, reaching, and lifting weight of up to 25 pounds. Exposed to outdoor climate and diverse terrain.
  
  

Terms and Conditions of Employment

As a condition of employment, employee will be subject to LT’s policies and procedures.

SALARY RANGE ADVERTISED IS THE HIRING OR STARTING RANGE FOR THE ROLE.

Job Title: Specialist, Social Media

Reports to: Manager, Communications and Marketing

FLSA Status: FT;Exempt

Aligned Executive: Vice President and Chief Financial Officer

Kipuka: Liliʻuonamoku

Department: Communications and Marketing

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