Marketing Manager

Company Overview :

Founded in 2013 by TV Star and glamazon Lilly Ghalichi, Lilly Lashes revolutionized the world of false lashes by creating “3D Lashes.” Today, they offer the largest selection of hand-made, luxury lashes carefully designed to cater to all eye shapes, ethnicities, and level of drama : from lite, natural lashes to the most glamorous, dramatic styles.

With a promise to deliver on quality, variety and innovation, Lilly Lashes has grown to be the most trusted false eyelashes in the world. The brand continues to provide long lasting (reusable up to 30 times), easy to wear lashes, in a variety of materials (mink, faux mink and premium synthetic) and with unparalleled styles.

Whether you are a lash beginner, or a lash pro, Lilly Lashes has the perfect style for you.

Job Summary :

Multi-brand beauty company seeking a highly analytical and driven Brand Marketing Manager.

This is a key role within the organization and the individual will be responsible for planning and executing brand go-to-market strategy for all new and existing innovations from initial planning through to successful launches for VELOUR and V by Velour. This position primarily focuses on owning the development and implementation of commercial marketing strategies with cross functional and external partners to drive brand growth.

Essential Job Duties & Responsibilities :

• Plan, deliver, and execute go to market strategy for all innovation alongside marketing team for ecommerce and retail channels.
• Help in conducting regular business analysis by synthesizing consumer and market insights to help inform brand strategy and portfolio management.
• Actively manage and execute day to day marketing activities to drive brand awareness and key initiatives, plans and programs to implement all elements of the marketing mix including track results against key KPIs and report learnings.
• Support through education by working closely with the Product Development team to strategically deliver product education through videos, assets, and copyrighting
• Create educational presentations and assets and demonstrations, as needed, to support retailer programs and sales team
• Collaborate closely with Social & Influencer teams to support brand marketing priorities through content creation, tailored around lash education and application
• Help ideate compelling & engaging content and to convey brand messaging and values authentically across social & community groups while driving engagement
• Research trending topics, maintain a pulse on social content trends and keep an eye on competitive beauty space assets and messaging to help evolve brand content
• Actively support the content lifecycle within the brand from ideation, creation, and editing through to approvals, distribution, measurement, and maintenance of removing expired content, and working to ensure updated, relevant replacements
• Support PR agency relationship to ensure that editorial, affiliate, gifting and events ladder into overall global brand strategy.
• Drive key launches with cross functional partners to support sales needs through concepting, creating campaign briefs and positioning, conducting competitive research, and own marketing copy and all collateral.
• Own internal support of the marketing mix with launch toolkits and sales and training presentations
• Work with Community Engagement team to strategize, plan and execute content as needed for community interactions across the marketing funnel to support overall brand priorities
• Assist with internal creative briefs, monthly reporting, yearly budgeting and marketing strategy presentations and external retail presentations as needed.
• Help to develop creative briefs for creative and social team, participate in brand castings, photo and video shoots and help to provide brand feedback.
• Own tracking of invoices for brand budget, ensure programs are within established budget plan and keeping track of monthly flow to submit to finance.

Essential Cross-Functional Responsibilities :

Required Skills / Qualifications :

Education / Experience Requirements :

Physical Demands :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Travel and Hours :

Compensation :

EEO Statement :

It is Company to provide equal opportunity in employment, development and advancement for all qualified persons without regard to age (40 and over), ancestry, sex / gender (including gender identity, gender expression, pregnancy, childbirth and related medical conditions), color, marital status, registered domestic partner status, medical condition, genetic characteristics / information, national origin, physical or mental disability, race, religion (including religious dress and grooming practices), sexual orientation, military and veteran status, or any other classification protected by applicable law.