Southeast Regional Sales Representative

The Regional Sales Representative is responsible for executing the growth and revenue of existing Distribution Channels and developing new business for Lilly’s Fresh Pasta in the assigned region. We are looking for someone living in the Southeast region of Florida, as the role primarily covers Florida, with some travel to other Southeast regions of the United States.

This position requires the development and implementation of an annual, regional business plan to achieve company goals. The Regional Sales Representative will travel throughout the region to establish, manage, and grow our distributor network and will be responsible for the development and execution of Lilly’s Sales Process within their territory.

OBJECTIVES

• Execute the regional business plan by working closely with distributors and key accounts in the assigned states
• Achieve annual new sales and portfolio account goals by product
• Increase execution rates at the unit level with regional distribution channels
• Interface with distributor partners and end use operators on strategic objectives for each product
• Communicate with executive leadership on, to achieve distribution goals and margin benchmarks
• Develop and implement promotional and merchandising campaigns & incentives to drive sales
• Provide Executive Leadership with accurate and timely information & reporting necessary to manage the business unit and improve on region performance
• Establish strong sales presence within territory and conduct regular distributor meetings to ensure product knowledge and sales initiatives are maintained in the assigned region
• Manage a list of key accounts including national/regional distributors and key independents
• Audit accounts quarterly and provide feedback against execution strategy
• Make recommendations on marketing tactics based on regional feedback from customers
• Monitor the impact of marketing programs in achieving lead flow, sales conversion, and customer retention initiatives
• Collaborate with Lilly’s Fresh Pasta marketing team on special projects such as trade shows and industry events
• Work with executive leadership on strategies and market share growth

COMPETENCIES

• Above average oral and written communication skills, including high proficiency in all MS Office applications including Outlook, Word, Excel, and PowerPoint
• Experience leveraging software: HubSpot, Office 365, ZoomInfo, Engage
• Experience forecasting sales performance
• Competency in managing a CRM database
• Previous channel and/or distribution sales experience preferred
• Ability to manage multiple initiatives while maintaining a positive attitude
• Strong ability to influence others and close deals in a timely manner
• Ability to think critically to develop the best sales strategy
• Above average organization and administrative skills
• High level of integrity and self-confidence with an excellent ability to build relationships
• Ability to demonstrate independent thinking as well as a teamwork approach to job responsibilities
• Accurately create written reports, training presentations, and client correspondence
• Ability to work autonomously in a fast-paced and ever-changing environment, as well as be an active team member
• Excellent communication techniques with clients and team members in person, by phone, or written

EDUCATION AND EXPERIENCE

• Bachelor’s degree, Business or related equivalent of experience
• Minimum 3 years of experience with progressive responsibilities

PHYSICAL REQUIREMENTS

• Ability to spend prolonged periods of time standing, speaking, walking, driving, and/or sitting
• Position may require travel: Up to 50%
• Requires ability to occasionally lift up to 25 lbs
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential requirements

Commission Structure:

A Sales Representative’s base salary is $50k. After 90 days, the Sales Representative will receive 5% of all new sales including 5% existing sales on distribution channels assigned to the Sale's Representative.