Public Relations Specialist

Lime is the world's largest shared electric vehicle company. We’re on a mission to build a future where transportation is shared, affordable and carbon-free. Our electric bikes and scooters have powered 400 million rides in 250 cities on 5 continents, replacing an estimated 100 million car trips. Named a Time 100 Most Influential Company and Fast Company Brand That Matters, we achieved a fully profitable year in 2022, becoming the first in our industry to reach this milestone.

Lime is hiring a Public Relations Specialist to join our dynamic Comms and Brand team! In this role, you will report into the Senior Communications Manager for the Americas and Asia Pacific. You will have the opportunity to build and shape Lime’s media presence throughout North America, growing the company’s Brand and inspiring riders to decarbonize the way they move around cities.

The ideal candidate will have experience working directly with the media, ideally at an agency and/or for a globally recognized brand or consumer product. You will work with and learn from an incredible team of communications and marketing professionals located in cities around the world, sharing experiences and lessons on earning media coverage and creating exciting brand moments.

You will be asked to solve problems and come up with big ideas on your own but will always be supported by the team around you. You will have a great deal of freedom to bring your ideas to life, so energetic self-starters with strong creative visions are highly encouraged to apply.

We are a remote first company! For many roles, we welcome applications from anywhere we operate. It's preferred that the person hired for this role live in a major Lime city, e.g. NYC, Chicago, Washington D.C., Seattle, Denver, Austin, Los Angeles, San Francisco

What you'll do:

• Create and implement public relations and marketing strategies and tactics that grow Lime’s brand awareness and improve brand perception in the region
• Manage public relations presence across North America building impactful relationships with reporters and earning Lime consistent coverage via proactive initiatives and outreach
• Work closely with Brand team counterparts to support marketing efforts, integrating them seamlessly into public relations strategy and tactics and vice versa
• Work hand in hand with our local Operations and Government Relations team to ensure public relations and marketing efforts support our strategic goals
• Help plan and staff PR and marketing events with our Government Relations and Operations teams that build brand awareness and garner positive media coverage
• Track KPIs and analyze results following initiatives to draw insights and implement operational improvements
  
  
  
  

About you:

• Proven track record of developing creative ideas, strategies, and initiatives to drive media attention and create brand buzz across a wide range of topics
• Excellent verbal and written communication skills with the ability to communicate confidently and influence stakeholders across multiple time zones.
• Demonstrated ability to establish relationships with local media, ideally with a track record of securing earned media in consumer, business, and trade titles, and the passion to grow within the PR field
• Must have high energy with the ability to maintain a cool demeanor in times of stress, enthusiasm for the Lime brand, and excitement to work for a growing industry leader.
• Hungry to develop as a public relations professional and a brand contributor, ideally with a thirst for knowledge that keeps you are on top of current news and marketing trends, cultural happenings, and innovation to ensure relevancy in your work
  
  
  
  

Preferred Experience:

• 2-3 years experience developing and executing public relations strategies, preferably with experience at an agency and/or for globally recognized brand(s)
• Experienced in developing and executing campaigns integrated between public relations and marketing, with the ability to measure the results of the campaigns
• Bachelor’s degree
  
  
  
  

The anticipated salary range for this position is $74,000 - 121,000. Equity and benefits may be provided as part of the compensation package, depending on the position offered. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the candidate’s location of residence, the successful candidate's skills, experience and other qualifications. In addition to base salary, some roles may be eligible for a variable bonus based on a combination of company performance, employee performance, and management discretion.

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Why Lime?

When you join Lime, you join a global community of smart, caring, talented individuals working together to deliver world-changing results; striving to create an experience that enables Limers to do their best work. Here are some ways we support and invest in our team:

Competitive salaries, performance-based annual bonus and pre-IPO equity

Health and wellness offerings for all team members starting day one including access to top-tier fitness and mindfulness apps

Flexible vacation policies with ample paid holidays tailored to country of residence

Fully-paid leave following the birth or adoption of a child and financial, medical and educational support for Limers pursuing parenthood

Support for retirement and financial goals with unlimited access to financial advisors

Unlimited, complimentary use of our vehicles in hundreds of cities around the world

Professional growth opportunities through quarterly learning days and top-tier tools

Opportunities to connect across teams and locations to network, socialize and volunteer

Culture of belonging with Employee Resource Groups that engage and promote cultural awareness and DEI training across all functions

Consistent recognition of great work through meaningful rewards and career advancements

Benefits and perks vary depending on the nature of your employment and country of residence. Terms and conditions may apply.

If you want to make an impact, Lime is the place for you. Not sure if you meet all the qualifications? If this role excites you we encourage you to apply. Explore all opportunities on our career page.

Lime is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and globally diverse team – which includes individuals with different backgrounds, abilities, identities and experiences. Applicants who require a reasonable accommodation for any part of the application or hiring process can email recruiting-operations@li.me for assistance.

Use of artificial intelligence or an LLM such as ChatGPT during the interview process will be grounds for rejection of your application.