Demo

VP of Product Design

Liminal Strategy
New York, NY Full Time
POSTED ON 1/15/2025
AVAILABLE BEFORE 4/12/2025

Liminal is a global market intelligence and strategic advisory firm specializing in digital identity, financial crime and compliance, and IT security technology solutions across industries while also catering to the private equity and venture capital community. Founded in 2016, Liminal offers strategic and analytical services supporting executive decision-making at all product and business lifecycle stages. We advise some of the world's most prominent business leaders, investors, and policymakers on building, acquiring, and investing in the next generation of solutions and technologies. We provide access to proprietary data and analysis, strategic frameworks, and integrated insights on the industry's only market intelligence platform.

Every major company in the world has started focusing on the next generation of digital identity technologies as a necessity for continued growth and security. Our team works with a myriad of organizations, from Fortune 100s to startups, across industries including financial services, technology, telecommunications, and the P2P economy. At Liminal, we help businesses build solutions, execute strategies, invest intelligently, and connect with key decision-makers. We know that it's in the sharing of discovery and insights that groundwork is laid, problems are solved, and entire sectors advance at the speed of light. Keeping information to ourselves delays progress for all. At Liminal, we don"t just respond to the market; we define it.

About the role

We are seeking a creative and visionary Vice President of Product Design to join our team and lead the design efforts across all of Link"s products. In this critical role, you will drive the strategy and execution of the user experience (UX) and user interface (UI) design, ensuring that our platform delivers intuitive, engaging, and visually appealing experiences. You will collaborate closely with product, engineering, and executive leadership to create a cohesive and scalable design vision that supports our company's strategic goals. Your leadership will foster a user-centered design culture and elevate the design function as a strategic pillar of our growth.

What you"ll do

Design Leadership

  • Define and implement the overarching design strategy for Link's products, ensuring alignment with business goals and user needs.
  • Lead the design team in crafting user-centric, visually engaging, and highly functional interfaces that drive user satisfaction and retention.
  • Advocate for best practices in UX / UI design, setting high standards for usability, accessibility, and aesthetics.
  • Foster a culture of innovation and creativity, encouraging the exploration of new design methodologies, tools, and technologies.

Team Management and Development

  • Build, mentor, and scale a high-performing product design team, fostering a collaborative and creative work environment.
  • Provide coaching, feedback, and growth opportunities to design team members, ensuring the team's skills evolve with industry trends.
  • Collaborate with HR to identify and recruit top design talent, building a team that excels in both creative output and business impact.
  • Product Strategy and Execution

  • Partner closely with product management and engineering to define product visions and translate business objectives into user-friendly design solutions.
  • Ensure design solutions are scalable and consistent across all products, maintaining and expanding a comprehensive design system.
  • Oversee the design process from ideation to execution, ensuring that design decisions are informed by user research, data, and usability testing.
  • Collaborate with product teams to deliver high-quality design assets and detailed design specifications for developers to ensure seamless implementation.
  • Cross-Functional Collaboration

  • Work with engineering, marketing, and product leadership to align design initiatives with broader company objectives.
  • Act as a liaison between the design team and other departments, ensuring design considerations are integrated into all aspects of product development.
  • Present design concepts and strategies to executives and stakeholders, gathering feedback and aligning on the product vision.
  • User Research and Testing

  • Lead user research initiatives to gain insights into customer behavior, pain points, and preferences.
  • Advocate for a data-driven approach to design, using qualitative and quantitative feedback to inform design iterations and decisions.
  • Implement and oversee user testing and usability studies to validate design choices and improve the overall user experience.
  • Innovation and Continuous Improvement

  • Stay ahead of industry trends and emerging technologies, integrating the latest design principles, tools, and frameworks into the team's workflow.
  • Drive innovation within the product design function, encouraging experimentation and the adoption of cutting-edge design practices.
  • Continuously evaluate and refine design processes to improve efficiency, creativity, and quality of output.
  • Qualifications

  • Educational Background : Bachelor's or Master's degree in Design, Human-Computer Interaction, or a related field.
  • Experience : 10 years of experience in product design, with at least 5 years in a leadership role managing design teams.
  • Technical Expertise :
  • Proven track record of designing user-centric, visually compelling digital products.

  • Mastery in design tools such as Figma, Miro, prototyping tools.
  • Strong understanding of design systems, UX research methodologies, and usability principles.
  • Experience with designing for both web and mobile platforms.
  • Leadership Skills : Demonstrated ability to lead and mentor design teams, fostering creativity and professional development.
  • Strategic Thinking : Strong business acumen with the ability to align design strategies with broader company goals.
  • Problem-Solving : Excellent analytical and problem-solving skills, with the ability to translate complex user needs into simple, elegant design solutions.
  • Communication Skills : Exceptional communication and presentation skills, with the ability to articulate design concepts to both technical and non-technical audiences.
  • Collaboration : A team player who thrives in a collaborative environment and values diverse perspectives.
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