What are the responsibilities and job description for the Sr. Marketing Specialist Sr. Marketing Specialist position at Lincoln Co.?
Our client is seeking a dynamic and experienced Sr. Marketing Specialist to join their team. This role is integral to the development and execution of strategic marketing initiatives, competitive intelligence, and business development strategies.
To be considered for an interview, please make sure your application is full in line with the job specs as found below.
Key Responsibilities :
Conduct comprehensive assessments of the competitive landscape, identifying strategic moves, dynamics, and trends.Distill complex competitive intelligence into real-time insights for communication to stakeholders and leadership.Support research and assessments of potential business opportunities, providing detailed reports with key insights and strategic recommendations.Collaborate with cross-functional teams to ensure alignment of market strategies with overall business goals.Create compelling content for various channels, ensuring alignment with brand guidelines.Develop and maintain sales enablement resources, collaborating with sales teams to support the sales process.Track and evaluate key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.Required Qualifications :
Bachelor's degree in business, marketing, data management, or a related field, or relevant work experience.Minimum of 5 years' experience in a marketing or marketing analyst role.Proficiency in financial statements, market research, and earnings reports analysis.Experience in developing and launching sales enablement resources.Advanced skills in base business tools (Excel / PowerPoint) and experience in Salesforce, Power BI, and / or Tableau.Strong analytical, verbal, and written communication skills.Ability to effectively prioritize projects that align with corporate priorities.Our client's team is committed to fostering a diverse, equitable, and inclusive environment. We encourage individuals from all backgrounds to apply. This role does not require travel and will be based at our client's location. Please note that candidates must complete a background check and drug screen upon offer.Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex / gender including gender identity and / or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact us. All applicants applying must be legally authorized to work in the country of employment.Location / Region : Los Angeles, CAApply now, it’s fast and easy
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