What are the responsibilities and job description for the Technical Sales Representative - Grand Rapids, MI position at Lincoln Electric?
Lincoln Electric is the world leader in the engineering, design, and manufacturing of advanced arc welding solutions, automated joining, assembly and cutting systems, plasma and oxy-fuel cutting equipment, and has a leading global position in brazing and soldering alloys. Lincoln is recognized as the Welding Expert™ for its leading materials science, software development, automation engineering, and application expertise, which advance customers' fabrication capabilities to help them build a better world. Headquartered in Cleveland, Ohio, Lincoln Electric is a $4.2B publicly traded company (NASDAQ : LECO) with over 12,000 employees around the world, with operations in 71 manufacturing and automation system integration locations across 21 countries and maintains a worldwide network of distributors and sales offices serving customers in over 160 countries.
Location : Grand Rapids
Employment Status : Salary Full-Time
Function : Sales
Req ID : 25741
Job Responsibilities
PURPOSE : Actively manage and grow $14 million territory; drive corporate and regional strategic initiatives; build distributor relationships to grow discretionary sales and promote your own target programs to increase share.
- Actively manage and grow existing $14 Million territory in West Michigan.
- Manage strategic relationships with Bradford White, Shape, Ventra, Benteler Automotive, Challenge Manufacturing, Greenville Truck & Welding, among others.
- Aggressively engage all large and medium end-users to deliver Lincoln's total value proposition and increase sales. Provide technical support, demonstrations, and training where needed and where it will drive a positive sales result. Drive corporate and regional strategic initiatives with focus on growing Top Line, Alloy, Automation, and High Technology Products.
- Develop strategies to grow business with key distribution partners within the territory. Provide distributor training as needed; support and promote corporate distributor programs and create your own targeted programs to drive sales and increase share through this channel.
- Provide end-user training support and promote all Lincoln products with a special focus on Automation products at these customers.
- Drive Educational Programs to all major schools and Unions to increase product share and visibility in educational facilities, and total sales.
- Manage key agricultural shows and motorsport venues.
- Assumes additional responsibilities as needed or directed in support of the Company’s 2025 Strategy.
Job Requirements
Lincoln Electric is an Equal Opportunity Employer. We are committed to promoting equal employment opportunity for applicants, without regard to their race, color, national origin, religion, sex (including pregnancy, childbirth, or related medical conditions, including, but not limited to, lactation), sexual orientation, gender identity, age, veteran status, disability, genetic information, and any other category protected by federal, state, or local law.
