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Director of Strategic Enrollment Initiatives

Lincoln University
University, PA Full Time
POSTED ON 3/18/2025
AVAILABLE BEFORE 5/18/2025

Title: Director of Strategic Enrollment Initiatives

Classification: Professional

Division: Enrollment Management/Student Success

Department: Veteran Affairs

Reports to: Associate Vice President, Enrollment Management

Job Type: Full-Time/Regular

FLSA Status: Exempt, Salaried


Position Summary: The Director of Strategic Enrollment Initiatives is responsible for developing and implementing high-impact strategies that support enrollment growth, operational efficiency, and student success. This role leads efforts in data analysis, partnership development, and process optimization, working collaboratively across departments to enhance recruitment, yield, and retention outcomes.

Key Responsibilities:

Provides the admissions team with insights and strategies to enhance yield, retention, and conversion rates.
Identifies emerging enrollment trends and opportunities for competitive positioning.
Partners with Student Success, Academic Affairs, and Institutional Research to identify retention risk factors and implement early intervention strategies.
Analyzes student persistence data to develop targeted retention initiatives for key populations (e.g., first-year students, transfers, adult learners).
Supports the development of engagement and re-engagement strategies for students at risk of stopping out.
Establishes and nurtures strategic partnerships with schools, community organizations, corporate partners, and transfer institutions.
Leads dual enrollment and articulation agreement efforts in collaboration with admissions and academic affairs.
Expands outreach efforts to non-traditional student populations (e.g., adult learners, military/veteran students).
Serves as the primary point of contact for military-affiliated students, ensuring smooth transitions into academic programs.
Works with admissions, financial aid, and registrar’s office to streamline enrollment processes.
Identifies barriers in the application, admission, and enrollment workflows, proposing solutions to enhance efficiency.
Ensures CRM and other enrollment systems are leveraged effectively to support automation and communication.
Develops reports and dashboards to track recruitment effectiveness, yield rates, and retention trends.

Qualifications & Skills:

  • Bachelor’s degree required; master's degree preferred in higher education administration, business administration, data analytics, or a related field.
  • 5-7 years of experience in enrollment management, admissions strategy, or a related field.
  • Experience working with military-affiliated students, VA benefits, and compliance regulations preferred.
  • Strong background in data analysis and process improvement.
  • Demonstrated ability to develop external partnerships and pipeline programs.

  • Excellent strategic thinking, project management, and collaboration skills.

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