Business Development Manager

Linder Turf & Tractor is committed to delivering exceptional customer experiences. Our parent company has a rich history of selling and servicing equipment since 1953, with our turf and tractor division established in 2018.

About the Role:

We are seeking a talented Marketing Manager to lead all aspects of sales marketing, managing data and interacting with various departments. As a key member of our team, you will be responsible for market research, developing econometrics forecasting models, and evaluating market penetration by geographic area.

Key Responsibilities:

• Market Research:
• Conduct thorough market research for new equipment, used equipment, equipment rental, parts, and service.
• Econometrics Forecasting Model:
• Develop and maintain an econometrics forecasting model for all areas in Linder's footprint, covering industry and market segment statistics.
• Market Penetration:
• Evaluate market penetration by geographic area and identify opportunities for growth.
• Marketing Reports:
• Create and maintain economic and demographic intelligence modeling systems for all markets covered by the company, including marketing reports.
• Performance Standards:
• Develop performance standards and measurement systems for market penetration by product or service.
• Market Surveys:
• Perform and coordinate market and opinion surveys to inform business decisions.
• Advertising Programs:
• Develop and create advertising programs to reach target audiences.
• Sales Documents:
• Develop and create sales documents and sales aids required to achieve company objectives.
• Communication:
• Communicate marketing information to the sales force and management.
• Progress Monitoring:
• Continuously monitor progress in all markets to determine if sales and marketing goals are being met and recommend actions if goals are not being achieved.

Requirements:

• Bachelor's Degree in Marketing or related field.
• Ten years of marketing experience, preferably in the equipment industry.
• Knowledge of market systems and modeling techniques.
• Strong statistical, research, and math skills.
• Ability to adapt to changing priorities.
• Strong interpersonal communication skills – both written and verbal.
• Highly motivated individual with a passion for marketing.