What are the responsibilities and job description for the Senior Business Analyst position at LINDT & SPRUNGLI?
About the Role
We are seeking a highly skilled Senior RGM Analyst to join our Lindt USA Revenue Growth Management (RGM) function. The successful candidate will be responsible for driving profitable sales growth through a strategic and integrated approach to pricing, promotion, trade, and portfolio mix.
The Senior RGM Analyst will partner with the Sales organization on sales forecasting, customer planning, promotion planning and optimization, competitive analysis, and customer sales analytics. This is a key role within the RGM team, requiring strong analytical skills, excellent organizational abilities, and a results-oriented mindset.
Key Responsibilities
- Develop and manage bottoms-up, consumption-based customer plans for select customers of responsibility, including base volume planning, promotion lift, and internal customer source of growth development.
- Partner with sales teams to understand customer strategies and promotional plans, and participate in customer sell-in of optimized promotional constructs.
- Provide training and support to Sales Account Managers with promotional planning, sharing new ideas and supporting change initiatives.
- Evaluate promotional events to optimize for Lindt and Customer sales lift, revenue, profit, and margin.
- Conduct post-mortem analysis to understand deltas to forecast and improve future planning.
- Develop and own the data arsenal of promotional details and KPIs for select top customers.
