What are the responsibilities and job description for the Director of Sales position at LINE DC?
NEW! Offering a $300 HIRING BONUS for any Ward 1 residents!
If you live in Ward 1 and get hired, we are offering a $300 hiring bonus to be paid in 30 days of employment.
About our Company
If you live in Ward 1 and get hired, we are offering a $300 hiring bonus to be paid in 30 days of employment.
About our Company
The Director of Sales is responsible for directing the hotel sales team in achieving the rooms, food and beverage revenue goals as laid out in the hotel Marketing Plan as well as taking responsibility for all rooms sales, solicitation of new business and implementing sales plans to support the overall strategy. This position reports directly to the General Manager.
The person having this position must possess good communication skills, have the ability to resolve conflict and have a thorough understanding of LINE policies, procedures and expectations.
Because of the fluctuating demands of the company’s operation, it may be necessary that each employee perform a multitude of different functions; therefore, as an essential part of your position, you will be expected to help others when the occasion arises, just as other employee is expected to help you. Accordingly, you may be expected to perform other tasks as needed or as directed.
Responsibilities
1. Respond to internal and external Sales inquiries or requests and provide assistance as needed
2. Redirect Sales related calls or distribute correspondence to the appropriate person of the team
3. Act as a liaison with other departments or functions (Operations, Front Office, F&B, etc.)
4. Lead the recruitment/hiring process by sourcing candidates, performing background checks, assisting in shortlisting, issuing employment contracts etc
5. Schedule meetings, interviews, Sales events etc. and maintain the team’s agenda
6. Coordinate training sessions and seminars
7. Together with the Director of Revenue implement the agreed rate structure and strategy for all market segments
8. Lead all sales activities for Sales Managers and ensure that they meet their sales goals
9. Establish and maintain effective employee working relations both within the department and with other departments
10. Attend or assign managers to attend selected trade and travel functions, i.e. trade shows and local Hotel and Convention Association meetings to promote sales and image for the hotel
11. Plan and where appropriate, execute sales trips to major market areas and report new potential market areas that should be covered
12. Analyze and review market changes with the Director of Revenue and implement programs with the Sales Team to meet these changes, i.e. changes to the FIT segment, inflation, or competitor initiatives
13. Maintain close relationships with all key decision-makers both in local and international markets
14. Organize and accompany familiarization site inspection trips with major clients
15. Regularly entertain major clients of the hotel
16. Maintain a high level of exposure for the hotel in the major marketing areas through direct sales solicitation, telephone and written communications
17. Ensure up-to-date Delphi Sales and Catering profile
18. Explore new markets and potential accounts through networking and market research for follow-up by Sales Managers
19. Pay regular visits to all major accounts
20. Analyze and evaluate client production with Sales Managers and implement sales action plans
21. Provide feedback and market information to General Manager on changing market conditions, including trends on the competition, as a result of direct sales solicitation, telephone, reading material and interaction with competitive hotel staff
22. Implement all sales and marketing action plans in the Marketing Plan
23. Propose and initiate, new services and products for our guests
24. Work in conjunction with the Director of Revenue to ensure accurate forecasting is completed monthly
25. Work in conjunction with the Director of Finance and the General Manager to develop and present the annual budget
26. Monitor and review the Sales incentive programs monthly
27. Adhere to all standards of operations, policies and procedures, manuals, memos and verbal instructions
28. Maintain “open door” communication with employees
29. Control labor and operating expenses through effective scheduling, budgeting, purchasing decisions, and inventory and cash control
30. Responsible for interviewing, selecting, training, guiding, managing and scheduling personnel
31. Monitor and develop employee performance to include, but not limited to, providing supervision, conducting counseling, evaluations, setting annual goals and delivering recognition and reward
32. Ensure staff understands their job expectations before holding them accountable
33. Maintain awareness of documentation needed and retained in employee files
34. Be familiar with all safety and emergency procedures including OSHA requirements
35. Attend relevant meetings
36. Leads direct reports in a manner that achieves the properties sales goals and holds them accountable to their essential duties and responsibilities
37. Plans and implements an on-going Targeted Account Development "hit list" to create new revenue and acquire valuable hotel contracts, and contracts
38. Promote the story of the brand and the hotel in the market, with the goal of increasing overall profitability of the property.
39. Adjust the sales plan according to changes in business and marketing trends, aggressively pursue the market mix and type of group and transient business that will best achieve the success of the hotel and support the selling philosophy, meet or exceed the budgeted goals in sales, profit and occupancy for the total hotel operation
40. Maintain a current working knowledge of the competition, demonstrate a working knowledge of all hotel operation, and maintain an awareness and application of current state of the art sales techniques and practices
41. Continually targets and prospects for new business through telemarketing, individual creativity and innovation.
42. Yield Management: Utilizes yield management techniques by profitably negotiating room rates and function space commitments to enhance the hotel's financial performance
43. Account Service and Management: Maintains well-documented, accurate, organized and up-to-date file management system to service client and employer in the most expedient, organized and knowledgeable manner
44. Develops strong customer relations through frequent communication and the use of professional, courteous and ethical interpersonal interaction
45. Develops customer profiles and maintains an effective trace system, including trace dates and references, to best meet client needs, resulting in superior account service and increased revenues
46. Promptly follows-up on all customer needs and inquiries in an efficient and expedient manner
47. Product Knowledge: Conducts research, surveys, personal investigation and studies marketplace and territory to effectively capitalize on the hotel's strengths and competitor's weaknesses and capabilities
2. Redirect Sales related calls or distribute correspondence to the appropriate person of the team
3. Act as a liaison with other departments or functions (Operations, Front Office, F&B, etc.)
4. Lead the recruitment/hiring process by sourcing candidates, performing background checks, assisting in shortlisting, issuing employment contracts etc
5. Schedule meetings, interviews, Sales events etc. and maintain the team’s agenda
6. Coordinate training sessions and seminars
7. Together with the Director of Revenue implement the agreed rate structure and strategy for all market segments
8. Lead all sales activities for Sales Managers and ensure that they meet their sales goals
9. Establish and maintain effective employee working relations both within the department and with other departments
10. Attend or assign managers to attend selected trade and travel functions, i.e. trade shows and local Hotel and Convention Association meetings to promote sales and image for the hotel
11. Plan and where appropriate, execute sales trips to major market areas and report new potential market areas that should be covered
12. Analyze and review market changes with the Director of Revenue and implement programs with the Sales Team to meet these changes, i.e. changes to the FIT segment, inflation, or competitor initiatives
13. Maintain close relationships with all key decision-makers both in local and international markets
14. Organize and accompany familiarization site inspection trips with major clients
15. Regularly entertain major clients of the hotel
16. Maintain a high level of exposure for the hotel in the major marketing areas through direct sales solicitation, telephone and written communications
17. Ensure up-to-date Delphi Sales and Catering profile
18. Explore new markets and potential accounts through networking and market research for follow-up by Sales Managers
19. Pay regular visits to all major accounts
20. Analyze and evaluate client production with Sales Managers and implement sales action plans
21. Provide feedback and market information to General Manager on changing market conditions, including trends on the competition, as a result of direct sales solicitation, telephone, reading material and interaction with competitive hotel staff
22. Implement all sales and marketing action plans in the Marketing Plan
23. Propose and initiate, new services and products for our guests
24. Work in conjunction with the Director of Revenue to ensure accurate forecasting is completed monthly
25. Work in conjunction with the Director of Finance and the General Manager to develop and present the annual budget
26. Monitor and review the Sales incentive programs monthly
27. Adhere to all standards of operations, policies and procedures, manuals, memos and verbal instructions
28. Maintain “open door” communication with employees
29. Control labor and operating expenses through effective scheduling, budgeting, purchasing decisions, and inventory and cash control
30. Responsible for interviewing, selecting, training, guiding, managing and scheduling personnel
31. Monitor and develop employee performance to include, but not limited to, providing supervision, conducting counseling, evaluations, setting annual goals and delivering recognition and reward
32. Ensure staff understands their job expectations before holding them accountable
33. Maintain awareness of documentation needed and retained in employee files
34. Be familiar with all safety and emergency procedures including OSHA requirements
35. Attend relevant meetings
36. Leads direct reports in a manner that achieves the properties sales goals and holds them accountable to their essential duties and responsibilities
37. Plans and implements an on-going Targeted Account Development "hit list" to create new revenue and acquire valuable hotel contracts, and contracts
38. Promote the story of the brand and the hotel in the market, with the goal of increasing overall profitability of the property.
39. Adjust the sales plan according to changes in business and marketing trends, aggressively pursue the market mix and type of group and transient business that will best achieve the success of the hotel and support the selling philosophy, meet or exceed the budgeted goals in sales, profit and occupancy for the total hotel operation
40. Maintain a current working knowledge of the competition, demonstrate a working knowledge of all hotel operation, and maintain an awareness and application of current state of the art sales techniques and practices
41. Continually targets and prospects for new business through telemarketing, individual creativity and innovation.
42. Yield Management: Utilizes yield management techniques by profitably negotiating room rates and function space commitments to enhance the hotel's financial performance
43. Account Service and Management: Maintains well-documented, accurate, organized and up-to-date file management system to service client and employer in the most expedient, organized and knowledgeable manner
44. Develops strong customer relations through frequent communication and the use of professional, courteous and ethical interpersonal interaction
45. Develops customer profiles and maintains an effective trace system, including trace dates and references, to best meet client needs, resulting in superior account service and increased revenues
46. Promptly follows-up on all customer needs and inquiries in an efficient and expedient manner
47. Product Knowledge: Conducts research, surveys, personal investigation and studies marketplace and territory to effectively capitalize on the hotel's strengths and competitor's weaknesses and capabilities
Knowledge, Requirements, Skills
1. Four-year college degree preferred
2. Must have a minimum 3 or more years’ experience in hospitality sales at a Director of Sales or Associate Director of Sales level to be considered.
3. Market knowledge preferred
4. Strong experience in Group and Catering Market preferred
5. Proficient in use of Excel, Word, Delphi and access database tools.
6. Strong ability in using MS Office (MS Excel and MS PowerPoint, in particular)
7. Outstanding communication and interpersonal skills
8. Ability to handle data with confidentiality
9. Excellent reading, writing and oral proficiency in the English Language
10. Excellent organizational and time management skills
11. Excellent attention to detail
12. Ability to multitask
13. Work well under pressure, requires being a team player
6. Strong ability in using MS Office (MS Excel and MS PowerPoint, in particular)
7. Outstanding communication and interpersonal skills
8. Ability to handle data with confidentiality
9. Excellent reading, writing and oral proficiency in the English Language
10. Excellent organizational and time management skills
11. Excellent attention to detail
12. Ability to multitask
13. Work well under pressure, requires being a team player
Compensation & Benefits
We offer competitive wages and benefits while fostering a diverse and inclusive work experience.
We thrive in being a diverse work environment. Consideration for employment will be based upon personal capabilities and qualifications without discrimination based on race, color, religion, sex, gender identity, age, national origin, disability, sexual orientation, or any other protected characteristic as established by law.
About our Brand
More than a group of hotels, The LINE is a creative community built around a sense of discovery — an exploration of a building, a neighborhood, and a culture. From Koreatown in LA to Adams Morgan in DC to downtown Austin, each property is architecturally interesting and chosen for its location in emerging neighborhoods in compelling cities. LINE hotels are both reflective and responsive— shaped by the communities they are part of while also contributing something new to those places. LINE properties are a collaboration of the best local and out-of-town talent in design, food and beverage, arts and culture.
Salary : $120,000 - $130,000
