Job Description
Job Description
Position : Marketing Manager (Print / Traditional)
Type : Direct Hire
Location : Roanoke, VA
Salary : $115,000 - $125,000 per year
Lingo Staffing is seeking an experienced Marketing Manager (Print / Traditional) on behalf of our client to join a dynamic and impactful marketing team. This is an on-site role offering a fantastic opportunity to grow your career while contributing to a high-impact, cross-functional team.
Position Overview :
The Marketing Manager will oversee all traditional marketing efforts and materials, including flyers, posters, product packaging, tradeshow collateral, and kiosk and tech branding.
Qualifications :
- 3 years of relevant experience in a marketing leadership role with demonstrated expertise in traditional marketing channels.
- Exceptional communication skills with the ability to see the "big picture" and delegate effectively.
- Resourceful and detail-oriented, with a strong understanding of brand consistency and voice.
- Commitment to producing high-quality, compelling content aligned with business objectives.
- Experience in CPG marketing, B2B, or B2C is strongly preferred
Benefits :
Competitive salary and incentive package.Comprehensive health benefits program, including free medical coverage.Onsite free gym with access to a personal trainer.Opportunities for career development and professional training.A dynamic and collaborative work environment that fosters innovation and growth.Key Responsibilities :
Team Management :
Lead and mentor a team of marketing professionals.Manage and coordinate projects, develop timetables, and monitor approvals to ensure deadlines are met.Organize team meetings to discuss campaign strategies, provide updates, and address challenges.Collaborate with a diverse on-site and remote team to manage integrated marketing strategies.Coordinate all marketing projects with production and vendors to ensure the timely production of print collateral, including flyers, posters, office displays, promotional materials, tradeshow collateral, paid traditional media, and custom marketing materials.Strategy Development and Implementation :
Create and execute comprehensive marketing plans aligned with company goals and vision.Develop lead generation and customer retention strategies.Monitor and adjust the implementation of marketing activities across traditional channels.Plan and execute the content calendar.Brand Management :
Maintain a consistent brand image across all marketing channels.Oversee brand messaging and positioning.Develop brand guidelines and ensure adherence.Review and edit promotional materials to maintain effectiveness and alignment with brand standards.Marketing Analytics and Reporting :
Track marketing campaign performance and analyze data to identify trends and areas for improvement.Present insights and recommendations to leadership based on data analysis.Core Values :
Positive Attitude : Approach challenges with optimism and a can-do spirit.Execution : Demonstrate a willingness to roll up your sleeves and get the job done.Commitment to the Customer : Dedication to understanding and meeting customer needs.Pursuit of Excellence : Strive for the highest standards in all tasks and projects.Tenacity : Exhibit persistence and determination in achieving goals.INDSTO
Salary : $115,000 - $125,000
