What are the responsibilities and job description for the Head of BD (B2B/B2C), North America position at LingoAce?
Head of BD (B2B/B2C), North America
Key Responsibilities：
Business Strategy Development
- Lead and implement business development strategies for the North American education market, with a focus on the K-12 segment.
- Analyze and address local market trends and customer behaviors to create growth strategies aligned with global objectives.
Client Acquisition and Relationship Management
- Identify, negotiate, and establish partnerships with educational institutions, schools, corporate clients, and community organizations.
- Build and sustain long-term client relationships to expand the company’s reach and network.
B2B and B2C Sales Leadership:
- Lead B2B and B2C sales efforts, leveraging experience to effectively target diverse customer bases.
- Design and execute sales strategies to achieve revenue goals while aligning with market trends and customer expectations.
Team Building and Leadership
- Recruit, train, and manage a high-performing, metrics-driven sales and business development team.
- Define and monitor performance goals, fostering a data-driven and results-oriented work culture.
Market Analysis and Competitive Research：
- Conduct detailed market research to identify trends, competitive dynamics, and opportunities for growth in the K-12 education sector.
- Apply data-driven insights to enhance strategies and achieve measurable business outcomes.
Cross-Cultural Communication and Collaboration:
- Collaborate with product, marketing, and operations teams to deliver tailored solutions that meet the needs of the North American market.
- Navigate domestic and international work environments effectively, ensuring alignment across teams and regions.
Qualifications:
- Bachelor’s degree or higher.
- Minimum of 5 years of experience in business development, with experience in both B2B and B2C sales.
- Experience in the education sector and familiarity with the North American K-12 market is a plus.
- Proven ability to lead and motivate diverse teams using metrics-focused, goal-oriented management approaches.
- Exceptional cross-cultural communication skills and ability to navigate domestic and international work settings.
- Strong analytical, negotiation, and relationship management skills.
- Entrepreneurial mindset with the ability to work independently in a fast-paced environment.
- Proficiency in English; proficiency in Mandarin is an added advantage.
