Marketing Director Job at Link Engineering Company in Plymouth

Marketing Director - Plymouth, MI

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Link Engineering Company (LINK) is a premier designer and manufacturer of precision test equipment, specializing in developing customized solutions for the Automotive, Aviation, Off-Highway, Rail, and Civil Engineering industries. We are headquartered in Plymouth, Michigan, and maintain testing laboratories, manufacturing, and support facilities around the globe.

Established in 1935, we have been a family-owned company for generations, treating our customers and employees as part of our family. We set our employees up for success, providing constant opportunities to learn and develop new skills. Many of our team members have been with LINK for a generation or more, equipping the LINK team with a wealth of knowledge and decades of hands-on experience to provide innovative solutions to OEMs and suppliers everywhere.

We are looking for a talented Marketing Director who will be responsible for overseeing all marketing activities, including brand management, promotion into new and existing markets, and supporting market analysis that moves the LINK collective brand forward in achieving expanded revenue and customer base.

Main Responsibilities :

• Develop marketing strategies to promote the LINK brand.
• Forecast, draft, implement, and oversee the budget for the marketing department that supports a long-term marketing strategy.
• Work closely with external and internal marketing partners and sales teams to create advertising campaigns and promotions that leverage strengths and speak to new markets.
• Lead and organize all tradeshow activities that align with the brand and promotional strategies, working with key regional stakeholders.
• Seek out, create, and provide marketing research to senior leadership that guides and informs the Company’s marketing strategies.
• Lead and maintain the organizational intranet in selection of provider for content curation.
• Create and maintain official marketing materials, including brochures, presentations, videos, etc.
• Maintain and update the company’s official websites and social media accounts.
• Plan and execute campaigns for corporate promotion, launching of new product lines, etc.
• Design and implement comprehensive marketing strategies to create awareness of the company’s business activities.
• Manage and coordinate marketing projects from concept to realization.
• Effectively lead the department, providing coaching, guidance, feedback, and achievement of goals to budget and deadline.
• Analyze target market information to identify and recommend effective marketing approaches.
• Produce ideas for promotional events, trade shows, or other activities and organize them efficiently.
• Collaborate with Sales and Senior Leaders to develop growth plans for the organization.
• Create and manage relationships with Corporate partners to support marketing strategies.
• Oversee the brand marketing campaigns, once implemented, and the daily workflow of the department.
• Coordinate all media contacts to ensure that the Company consistently gets print and digital coverage.
• Ensure work is performed in a safe manner using all available safety equipment.
• Perform all duties aligned with the core values of the LINK Group organization : Can-Do Attitude, Courage, Commitment, Humility, and Accountability.

Qualifications :

Knowledge, Skills & Abilities :

Physical Requirements :

Hazards :

LINK is an Equal Employment Opportunity Employer Minorities / Females / Veterans / Disabled. VEVRRA Federal Contractor.

LINK is an E-Verify employer. E-Verify is an internet-based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment

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