What are the responsibilities and job description for the Marketing Director position at Link Engineering Company?
Marketing Director - Plymouth, MI
Discover your potential. Pursue your passion.
Link Engineering Company (LINK) is a premier designer and manufacturer of precision test equipment, we specialize in developing customized solutions for Automotive, Aviation, Off-Highway, Rail and Civil Engineering industries. We are headquartered in Plymouth, Michigan, and maintain testing laboratories, manufacturing, and support facilities around the globe.
Established in 1935, we have been a family-owned company for generations, we treat our customers and employees as if they are part of our family. We set our employees up for success, as they are given constant opportunities to learn and develop new skills. As many of our team members have been with LINK for a generation or more, the LINK team is equipped with a wealth of knowledge, providing decades of hands-on experience and out-of-the box thinking to OEM’s and suppliers everywhere.
We are looking for a talented Marketing Director who will be responsible for overseeing all marketing activities, including brand management, promotion into new and existing markets, and supporting market analysis that move the LINK collective brand forward in achieving expanded revenue and customer base.
We are looking for a talented Marketing Director who will be responsible for overseeing all marketing activities, including brand management, promotion into new and existing markets, and supporting market analysis that move the LINK collective brand forward in achieving expanded revenue and customer base.
Main Responsibilities:
- Develop marketing strategies to promote LINK brand.
- Forecasts, drafts, implements and oversees the budget for the marketing department that support a long-term marketing strategy.
- Work closely with the external and internal marketing partners and sales teams to create advertising campaigns and promotions that leverage strengths and speak to new markets.
- Lead and organize all tradeshow activities that align with the brand and promotional strategies, working with key regional stakeholders.
- Seek out, create and provide marketing research to senior leadership that guides and informs the Company’s marketing strategies.
- Lead and maintain organizational intranet in selection of provider to content curation.
- Responsible for creating and maintaining official marketing materials, including brochures, presentations, videos, etc.
- Responsible for maintaining and updating company official websites and social media accounts.
- Plan and execute campaigns for corporate promotion, launching of new product lines, etc.
- Designs and implements comprehensive marketing strategies to create awareness of the company’s business activities.
- Management and coordination of marketing projects from concept to realization.
- Effectively lead the department providing coaching, guidance, feedback and achievement of goals to budget and deadline.
- Analyzes target market information to identify and recommend effective marketing approaches.
- Produces ideas for promotional events, trade shows, or other activities and organizing them efficiently.
- Collaborates with Sales and Senior Leaders to develop growth plans for the organization
- Creates and manages relationships with Corporate partners to support marketing strategies.
- Overseeing the brand marketing campaigns, once implemented and the daily workflow of the department.
- Coordinating all media contacts to ensure that the Company consistently gets print and digital coverage.
- Ensure work is performed in a safe manner using all available safety equipment.
- All other related duties as assigned.
- Possess mental faculties consistent with performing the minimum requirements of the job.
- Adhere and perform all duties aligned with the core values of the LINK Group organization, Can-Do Attitude, Courage, Commitment, Humility and Accountability.
- All other related duties as assigned.
Qualifications:
- Bachelor’s Degree in in Marketing, Communication, Business Management or related field.
- Minimum of 12 years of experience in marketing with a strong brand experience.
- Minimum of 7 years of experience in leading and managing Teams.
- Comprehensive knowledge of business and brand management.
- Minimum of 5 years of experience in marketing and long-range planning.
Knowledge, Skills & Abilities:
- Excellent verbal and written communication skills.
- Proven ability to mentor, coach, negotiate solutions and consider the business holistically.
- Proven ability to develop operational improvement strategies in consideration of the market, business strengths and profitability.
- Proven experience in identifying measures or indicators to create the systems and processes for performance improvement.
- Strong knowledge of business and management principles involved in strategic planning, resource allocation, leadership technique, production methods, and coordination of people and resources.
- Excellent interpersonal skills and the ability to work with a wide variety of skill sets and personalities.
- Strong Microsoft Office skills.
Physical Requirements:
- Ability to walk.
- Ability to speak verbally, and read in English
- Ability to see with corrective lenses.
- Ability to hear.
- Ability to lift up to 30 pounds.
- Ability to bend, stoop, crouch, reach, hand-eye coordination, and manual dexterity.
- Ability to use a computer.
- Able to work evenings and/or weekends as required.
- Able to travel up to 30%.
Hazards:
- Normal hazards related to working in an office environment.
- Normal hazards related to working in a manufacturing and testing environment.
- Normal hazards related to road and air travel.
LINK is an Equal Employment Opportunity Employer Minorities/Females/Veterans/Disabled. VEVRRA Federal Contractor.
LINK is an E-Verify employer. E-Verify is an internet-based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employees to electronically verify the employment eligibility of their newly hired employees in the United States.
Accessibility for Applicants with Disabilities: If you need a reasonable accommodation for the online application process due to a disability please call 1-734-453-0800. Please provide your contact information and details about the posted position of interest. Only inquiries regarding assistance for those who need accommodation with the online application process due to a disability will be returned.
Note to all Agencies / Direct Placement: LINK has a team of dedicated recruiters who are responsible for all hiring needs. Our practice is to partner and work with our approved vendors only and on an as-needed basis. LINK has identified and finalized our list of preferred vendors and the review process has been closed. We do not accept resumes from recruiting agencies that are not a preferred vendor, have not been authorized or approved by Corporate Recruiting to partner on a position and have not signed LINK’s vendor agreement. Any resumes submitted from unapproved vendors will be considered unsolicited, and LINK will not be obligated to pay a referral fee.
Accessibility for Applicants with Disabilities: If you need a reasonable accommodation for the online application process due to a disability please call 1-734-453-0800. Please provide your contact information and details about the posted position of interest. Only inquiries regarding assistance for those who need accommodation with the online application process due to a disability will be returned.
Note to all Agencies / Direct Placement: LINK has a team of dedicated recruiters who are responsible for all hiring needs. Our practice is to partner and work with our approved vendors only and on an as-needed basis. LINK has identified and finalized our list of preferred vendors and the review process has been closed. We do not accept resumes from recruiting agencies that are not a preferred vendor, have not been authorized or approved by Corporate Recruiting to partner on a position and have not signed LINK’s vendor agreement. Any resumes submitted from unapproved vendors will be considered unsolicited, and LINK will not be obligated to pay a referral fee.
