What are the responsibilities and job description for the Brand Marketing Manager position at Linkage Design?

In this role, you’ll create campaigns to build awareness, trust, and affinity for an autonomous vehicle company and its ride-hail service. We’re looking for a creative, experimental thinker who can quantify brand investment impact.

Supporting the brand studio team, you’ll collaborate with brand strategy to analyze consumer, category, and business trends, working with marketing managers and agencies across paid media, social, web, experiential, product marketing, and design. You’ll lead brand campaigns from ideation to execution, measuring their success and impact.

Top Daily Responsibilities :

Research the consumer, category and business landscape to uncover insights to inform and drive the development of brand campaign initiatives.
Craft briefs to equip in-house and external agency partners with background, insights, goals and KPIs and inspire them to develop out-of-the-box programs to meet brand objectives.
Develop and execute integrated brand marketing campaigns across a variety of channels including, but not limited to, digital, social, video, out-of-home, experiential, partnerships and PR.
Brief in-house design team and external creative agencies on required creative assets for campaigns ensuring timely hand-off to activation partners.
Manage relationships with in-house and external agency partners, ensuring campaigns are delivered on time and within budget.
Collaborate with internal teams, including growth marketing, product marketing, communications, brand engagement and brand studio, to ensure alignment and consistency across all marketing efforts.
Analyze campaign performance and provide data-driven insights for ROI reporting and to optimize future campaigns.
Stay abreast of industry trends and best practices in brand marketing.

Mandatory Skills / Qualifications : (All skills, both technical and soft, required to be successful in the role)

Bachelor’s degree or equivalent work experience.

5 years of experience in brand marketing or advertising, either in-house or at an agency.

Proven track record of developing and executing successful brand campaigns.

Strong understanding of brand marketing channels and tactics, including digital, social, video, out-of-home, experiential and partnerships.

Successful track record of collaborating cross-functionally with various partners in a fast-paced environment.

Excellent communication, interpersonal, and presentation skills.

Ability to manage multiple projects simultaneously and prioritize effectively.

An exciting portfolio of work that demonstrates a wide range of brand marketing experience.

Curious, innovative, and thrives on ambiguity.

Strong creative spirit and ability to think outside the box.

Passion for autonomous driving technology.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Design Services

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