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Data Analyst Specialist - Web Analytics

LinkedIn Job Wrapping
New York, NY Full Time
POSTED ON 1/24/2025
AVAILABLE BEFORE 4/21/2025

Who we are

Artefact is a new generation of a data service provider, specializing in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organizations. We are proud to say we're enjoying skyrocketing growth.

Our broad range of data-driven solutions in data consulting and digital marketing are designed to meet our clients' specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we've acquired with our 1000 client base around the globe.

We have 1000 employees across 20 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets : State of the art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, software engineers, and digital experts, all dedicated to bringing extra value to every client.

Location : Hybrid in Chelsea District, NY OR Century City, Los Angeles OR Montreal

What you will be doing :

As a Data Analytics Specialist, your role will encompass :

  • Creating and implementing a tagging plan, using analytics tools according to the template and basic configuration
  • Performing audit reports and creating web analysis studies (client journey, landing page, channels ROI) by defining and monitoring different KPIs and PIs
  • Monitoring different activities that can be impacted by web analytics (Activation, UX / CRO, tracking, trafficking).
  • Actively contributing to the expertise level and competencies of the Data & Analytics team
  • Closely collaborate with the other divisions (Media & Activation, Creation, Consulting, Data Science and Data Infrastructure) to provide data-driven marketing services to your clients

Qualifications :

2-4 years of experience in the digital marketing environment, preferably with big client accounts, you have :

  • Academic level of education (Bachelor or Master)
  • Proven knowledge in working with a tagging plan, either by optimizing an existing setup by solving problems and challenging existing tagging plans, or draft and set-up a tagging plan according to the template.
  • Proven knowledge of web analytics platforms like Google Analytics, Adobe Analytics, etc. - GA4 Certification is a plus
  • Having previous experience with tag management systems like Google Tag Manager, Tag Commander, Tealium IQ Tag Management, Relay42 etc.
  • Good knowledge of web-related technologies (JavaScript, CSS and HTML)
  • Familiarity with the Data Management Platforms : BlueKai, Krux, Ysance, Weborama, Relay42, Adobe Audience Manager, or Tealium Audience Streams, etc.
  • Knowledge in website optimization tools : hotjar, Google Optimize360, Content Square, or AB Tasty etc. is highly preferred
  • Knowledge in customer journey optimization / CRO is preferred

    • What we are looking for

  • A Doer : you get things done and inspire your team to do the same
  • An Analyst : you LOVE data and think every company should take their decisions based on
  • A Pragmatist : you have a no-nonsense mindset that seeks for practical and realistic solutions for our teams and our clients
  • A Mentor : your clients and colleagues naturally seek you out for advice
  • An Adventurer : you're an entrepreneur constantly looking for business opportunities

    • Why you should join us

  • Artefact is the place to be : come and build the future of marketing
  • Progress : every day offers new challenges and new opportunities to learn
  • Culture : join the best team you could ever imagine
  • Entrepreneurship : you will be joining a team of driven entrepreneurs. We won't give up until we make a huge dent in this industry!

    • Salary : $85,000

    LI-Hybrid

    Salary : $85,000

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