Social Media Specialist/Digital Marketing Specialist/Data Analytics, Health Communication

Links Global seeks a talented and dynamic Social Media Specialist/Digital Marketing Specialist/Data Analytics to join our marketing communications team. The individual in this role will be responsible for developing and executing social media strategies, managing digital marketing campaigns, and analyzing data to optimize marketing performance. The ideal candidate should have a passion for social media, digital marketing, and data analytics, with experience in supporting public awareness, education, and outreach efforts to promote the prevention and treatment of diseases such as obesity and type 2 diabetes.

Qualifications:

• At least 3 years of professional experience in social media management, digital marketing, or data analytics
• Familiarity and experience working with federal agencies or organizations specializing in supporting public awareness, education, and outreach efforts to promote the prevention and treatment of diseases, preferred
  
  

Key Responsibilities and Tasks:

• Develop and implement social media strategies to increase brand awareness, engagement, and reach the target audience
• Create and curate compelling content for social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and others
• Manage and monitor social media accounts, respond to comments and messages, and engage with followers
• Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, and paid advertising
• Analyze marketing data and metrics to measure campaign performance, identify trends, and make data-driven recommendations for improvement
• Provide regular reports and insights to the marketing team, highlighting key performance indicators and areas for growth
  
  

Examples of Relevant Employment History and Accomplishments:

• Demonstrated experience managing social media accounts and growing engagement and followers
• Experience in data analytics, interpreting marketing metrics, and generating actionable insights
  
  

Education Requirements:

• Bachelor's degree in Marketing, Communications, Digital Marketing, Data Analytics, or a related field. Master's degree preferred
  
  

Skills:

• Proficiency in social media management tools, digital marketing platforms, and data analytics tools
• Strong understanding of social media trends, best practices, and algorithms
• Analytical mindset with the ability to translate data into actionable marketing strategies
  
  

Provide Sample Work of Marketing Communication Experience:

• Non-communicable disease prevention and management campaigns targeting
• Health awareness initiatives
• Social science research studies
• Messaging and strategic communication targeted to the prevention and management of non-communicable diseasessuch as obesity and type 2 diabetes
• Communication materials and products
• Strategic communication plans
• Media placement plans and reports, for both paid and earned media
  
  

Provide Samples of Relevant Expertise Communicating with Diverse Audiences:

• Developing culturally and linguistically appropriate communication materials for diverse populations
• Messaging plan targeted to audience segments
• Stakeholders engagement plans and achievement reports
  
  

Note: Interested applicants should submit a detailed resume (a minimum of 3-5 pages), provide contact information for professional references, and submit a cover letter stating their interest and commitment/availability in the position, extending at least through December 30, 2023.

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