What are the responsibilities and job description for the CRM Strategy Lead position at Linkwell Health, Inc.?
Key Responsibilities:
The Digital Engagement Manager will oversee the development of digital assets, including email templates, and ensure creative specs are met. You will configure user journeys to maximize program impact, coordinate CRM development schedules, and work cross-functionally with content teams to ensure seamless deployments.
You will also be responsible for monitoring CRM capacity and utilization, identifying opportunities to leverage the CRM for greater impact, and expanding Linkwell's business. Additionally, you will address technical aspects of programs, such as IP warming, template code, authentication, or other issues that could negatively impact results.
You will work with analytics and performance resources to identify opportunities to elevate programs, execute A/B and multivariate testing initiatives, and build programs designed to evolve and grow over time.
