Head of Global Marketing

This is a full-time on-site role for a Global Marketing Lead at Linnovate Partners. The Global Marketing Lead will be responsible for developing and implementing marketing strategies, managing campaigns, conducting market research, analyzing data, and collaborating with cross-functional teams globally to drive marketing initiatives.

Responsibilities

Strategic Marketing Leadership

· Lead the creation of marketing plans and leveraging on consumer insights to ensure alignment with local market demands.

· Define and communicate a clear, high-level strategic direction for marketing to top management and affiliates, offering a comprehensive bird's-eye view of company objectives.

· Develop and execute integrated marketing campaigns that align with the company’s long-term objectives, ensuring consistency across all initiatives to drive sustainable growth.

· Conduct in-depth competitor analysis to evaluate market positioning and strategies and collaborate with internal teams to shape and implement effective company strategies that maintain a competitive edge.

Capability Building and Talent Development

· Enhance marketing capabilities across all markets as well as training for sales affiliates

· Reinforce best practices sharing to ensure consistent and effective marketing approaches across regions.

Integrated Marketing Initiatives

· Design and execute marketing activities focused on driving product awareness, demand generation, and sales growth.

· Develop and forecast marketing initiatives based on consumer insights and analysis of emerging business opportunities.

Stakeholder Collaboration

· Foster and sustain strong relationships with key stakeholders, including the global marketing team, sales teams, technical teams, and customers, to ensure alignment and drive business objectives.

· Serve as the primary coordinator and representative for the region, facilitating effective collaboration and communication

· Work cross-functionally across regions to execute both annual and long-term marketing plans in partnership with affiliates

Market Awareness and Analysis

· Stay informed about market trends, competitor activities, and regulatory developments, ensuring adaptive strategies that keep us ahead in the market. Financial Stewardship

· Develop and manage regional marketing budgets, ensuring efficient resource allocation and maximized ROI

Qualifications

· Minimum of 10 years of working experience

· Financial services or professional services background is a plus

· Regional exposure

· Global Marketing Strategy, Campaign Management, and Data Analysis skills

· Market Research and Cross-functional Team Collaboration skills

· Digital Marketing and Brand Management skills

· Excellent written and verbal communication skills

· Ability to work independently and in a team

· Experience in the blockchain or cybersecurity industry is a plus