What are the responsibilities and job description for the Senior Paid Media Associate, Influencer Marketing Job at Linqia in Bodega Bay position at Linqia?
Job Description
Job Description
Linqia is an innovative start-up in the growing influencer marketing industry. Located in downtown San Francisco, you'll be working with others who are passionate about marketing in a fun, fast-paced and data-driven environment.
At Linqia, we deliver guaranteed influencer marketing results for our clients, by working with some of the world's largest brands including Danonne, AB InBev, Kimberly-Clark, Unilever, and Walmart. Our AI-driven platform and team of experts are leading the transformation of influencer marketing into a scalable media channel. The Linqia platform also serves as a social content lab, where marketers can organically test and amplify the best performing influencer content to drive greater ROI from their paid, owned and earned media.
We value intelligence, recognize talent and have instilled a culture that supports career development and growth for our employees. We thrive on innovation and accountability, with a customer first attitude that adds true value to everything we touch. Our team members are smart, hard-working, have integrity and love to have fun as we play to win.
Responsibilities :
Act as principal liaison between client, agency, and Linqia internal teams to :
- Set up paid media campaigns across programmatic, social, and native channels
- Own day to day set-up, execution, and reporting for customer accounts in a timely and flawless manner
- Knowledgeable of 3rd party ad tracking mechanisms with the ability to troubleshoot discrepancies and any potential campaign issues
- Analyze campaign metrics and proactively optimize campaigns to increase performance
- Identify trends in data to drive optimization strategies & insights
- Ensure proper escalation path for campaigns that are not performing as expected
- Implement, execute and analyze 3rd party measurement studies (sales lift, brand lift, mobile proximity, TV tune in)
- Partner with success team on ensuring accurate & timely deliverables
- Work closely alongside sales and success team to help drive incremental revenue through new product updates, measurement studies, or implementation strategies
- Partner with product and engineering teams to deliver product features, bugs, and enhancements
Qualifications :
This position description is intended to describe the duties most frequently performed by an individual in this position. Linqia is an equal opportunity employer supporting workforce diversity. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.
Headhunters and recruitment agencies may not submit resumes or candidates through this Web site or directly to employees. Linqia does not accept unsolicited headhunter and agency resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with us.
