What are the responsibilities and job description for the Director of General Relations, Tazama position at Linux Foundation?
Job Description
We are seeking a highly driven and innovative Director of General Relations to spearhead our marketing efforts and drive lead generation international in the financial sector. This role is ideal for a seasoned marketing professional with a proven track record in lead generation across multiple digital platforms. The ideal candidate will be based in the US and will work remotely.
Key Responsibilities :
- Lead Generation Strategy : Develop and implement comprehensive lead generation strategies to drive qualified leads to become members.
- Performance Marketing : Utilize advanced performance marketing techniques to optimize ad spend and maximize ROI. This includes PPC, click / session to lead conversion, influencer marketing, and leveraging AI for content automation and trading.
- Creative Direction : Direct the creative production process to ensure high-quality, engaging content that resonates with the target audience.
- Data-Driven Decisions : Use analytics and data to inform decision-making and measure the success of lead generation campaigns. Implement A / B testing and continuously optimize campaigns based on performance data.
- Reporting Insights : Develop and deliver comprehensive reports and insights on campaign performance to senior leadership. Utilize data to provide actionable recommendations and strategic direction.
- Stakeholder Engagement : Engage with wider stakeholders, including the General Manager, Committee Chairs, and B2B partners to align on strategic objectives and ensure cohesive execution of lead generation initiatives.
- Teamwork : Work effectively with a high-performing team of marketing professionals, including content creators, buyers, and analysts.
- Collaboration : Work closely with the sales team to ensure a seamless handoff of leads and alignment on targets and goals.
- Technology Utilization : Implement and manage marketing automation tools to streamline lead generation processes and improve efficiency.
Qualifications
Additional Information
Salary $210,000 USD
All your information will be kept confidential according to EEO guidelines.
Salary : $210,000
