What are the responsibilities and job description for the Digital Marketing Manager - Orthopedics position at Linvatec Corporation?
The Digital Marketing Manager will hold a leadership role in shaping and implementing US Orthopedics Digital Marketing strategies. This position will collaborate with cross-functional teams to plan, create, and manage marketing campaigns across digital platforms. The ideal candidate will be digital-savvy and have experience in both organic and paid social and digital media, content development, web, and metrics. This position is ideal for a data-driven marketer who is passionate about digital advertising and staying ahead of industry trends. The ideal candidate will also have a strong eye for graphic design/video editing and proven copywriting skills to help advise and contribute to the ad creation process. Key Duties & Responsibilities: Partner with the Product Management team understand brand strategies and priorities. Collaborate with the Corporate Digital Experience team to execute omnichannel marketing campaigns, including organic & paid search, email, blogs, social media, and other channels for the US Orthopedics business unit. Develop and manage a US Orthopedics content calendar and partner directly with the Social Media Specialist and Corporate Digital Experience team for scheduling and posting. Partner with the Corporate Digital Experience team to review analytics from digital channels and bring recommendations to the Product Management team to improve results. This includes improvements to on-page and off-page Orthopedic content to enhance engagement and searchability, new content to fill gaps, and social content that creates true fans/ambassadors of CONMED. Manage Digital Marketing Campaign projects utilizing Corporate project management tools for the Orthopedics division, ensuring smooth and improved operational process from start to finish. Enhance digital ad buying strategies based on objectives and target audiences across platforms such as Google Ads, Meta, and LinkedIn. Launch, monitor, and analyze ads in partnership with Corporate Digital Experience team. Write/suggest copy for paid ads (text overlay, captions, headlines), as well as keywords, site links descriptors, and other needs. Lead A/B testing of content when appropriate. Assist Marketing Communication team with content outlines and building creative for campaigns that require various multimedia. Report to Orthopedics on campaign performance, trends, and opportunities for improvement. Manage, coach and develop employees. Stay current on industry trends, emerging platforms, and advertising best practices to refine campaign strategies. Manage digital spend budget and bid strategies to maximize the efficiency and effectiveness of ad spending. Remote with 10% of travel Job Requirements: Bachelor’s degree in Marketing, Advertising, Business, or a related field required 5-7 years of experience in digital marketing, with a focus on paid media and digital advertising required Hands-on experience with digital ad platforms (Google Ads, Meta Ads Manager, LinkedIn Ads, etc.) Familiarity with developing and executing social media strategies that drive engagement, brand awareness, and conversions across platforms such as Facebook, Instagram, & LinkedIn. Strong copywriting skills with the ability to tailor messaging for different audiences and optimize campaigns based on platform-specific insights and trends. Strong analytical skills with experience in data analysis and campaign performance reporting. Proficiency with analytics tools(e.g., Google Analytics, Meta Analytics, Sprout Social) and Excel/Google Sheets. Excellent communication and interpersonal skills, with the ability to present data-driven insights to clients and internal stakeholders. Self-motivated, detail-oriented, and able to manage multiple campaigns simultaneously. Disclosure as required by state law, the annual salary range for this position is $104,134-$163,640. This is CONMED’s good faith belief at the time of this posting. This role is not open to employer-based sponsorship. Benefits: CONMED offers a wide array of benefits to fit your unique needs. Visit our Benefits Page for more information. Competitive compensation Excellent healthcare including medical, dental, vision and prescription coverage Short & long term disability plus life insurance -- cost paid fully by CONMED Retirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period Employee Stock Purchase Plan -- allows stock purchases at discounted price Tuition assistance for undergraduate and graduate level courses Know someone at CONMED? Have them submit you as a referral before applying for this position to be eligible for our Employee Referral Program incentives! CONMED is an Equal Opportunity Employer & an Affirmative Action Employer. CONMED is a strong advocate of workforce diversity. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, disability, citizenship status, or veteran status. The Know Your Rights: Workplace Discrimination is Illegal Poster and Pay Transparency Nondiscrimination Provision reaffirm this commitment. Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. If you feel you need a reasonable accommodation pursuant to the ADA, you are encouraged to contact us at 800-929-7176 option #5. CONMED Corporation is a progressive, global medical device company. Through thoughtful leadership, innovation and team work, we are changing the future of medicine. Our 3,500 employees worldwide make meaningful contributions, positively impact the business, and advance in their careers as our company and product portfolio grows. We are a leader in Orthopedics, General Surgery, Gynecology, Gastroenterology, Pulmonology, and Anesthesiology and our employees enjoy challenging and diverse job opportunities across these varied specializations. We are headquartered in upstate New York with additional domestic facilities in FL, CA, MA, CO, and GA. We have an international presence in more than 20 locations throughout Europe, Australia, Latin America, Asia, North America, and the Middle East.
Salary : $104,134 - $163,640
