Marketing Coordinator

The Marketing Coordinator will play a vital role in the administration and day-to-day management of tactical marketing activities, ensuring the effective management and delivery of our campaigns, content, and marketing assets. This individual will be responsible for providing support for the execution of LION's communications, qualified sales lead generation, and media activities and events—ensuring implementation is timely and within budget.

ESSENTIAL FUNCTIONS:

• Manage and administer strategies and tactics that effectively build LION’s brand image and marketplace awareness while supporting targeted growth initiatives.
• Implement and coordinate marketing efforts, including promotions, new product launches and product/marketing campaigns. Track metrics for campaigns and report on outcomes.
• Trade Show and Special Events organization, logistics, timely shipments, follow through and ROI analysis.
• Create and manage social media campaigns and postings.
• Assist in Marketing Research and focus groups as needed.
• Work closely with sales, dealers and product development to develop toolkits complete with event plan and collateral templates, artwork and other components to assist with ongoing field promotional activities.
• Maintain relationships and support marketing vendors and end users.
• Manage Salesforce campaigns, data entry, and reporting.
• Administer and track leads generated from trade shows and convert viable leads to contacts and opportunities in Salesforce.
• Inventory management of marketing collateral, giveaways and promotional items, etc.
• Maintain market database and information as required by VP or Directors of Marketing.
• Assist with updating and creating website information and landing pages.
• Other duties and projects as assigned.

EDUCATION & EXPERIENCE:

• Bachelor’s degree in marketing, communications, business, or a related field.
• Analytical aptitude and experience that results in fact-based business and marketing plans.
• Excellent project management skills.
• Credible presence with customers, suppliers, and internal teams across all levels of the organizations.
• Superior written and verbal communication skills.
• Ability to manage multiple projects simultaneously and prioritize time.

PHYSICAL DEMANDS AND WORKING CONDITIONS:

• Travel of up to 25% outside the employee's local area and overnight.
• Highly flexible and able to react constructively with a positive attitude to multiple demands, shifting priorities, change and unexpected events.
• May be required at times to perform light lifting and carrying (30 lbs.) and up to 8 hours a day standing/walking/driving.

BENEFITS:

• Competitive salary and bonus potential.
• Comprehensive health, dental, and vision insurance.
• 401(k) with company match.
• Paid time off and holidays.
• Professional development opportunities.
• Opportunity to work in a growing, mission-driven company focused on innovation and safety.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)