Assisted Living - Admissions & Marketing Director

Description

The Admissions and Marketing Director is responsible for overseeing the admissions process and managing marketing efforts to promote the healthcare, long-term care, or assisted living facility. This role involves driving admissions growth by developing and implementing marketing strategies, building relationships with referral sources, and coordinating the admissions process for potential residents. The Admissions and Marketing Director works closely with the executive team to ensure that the facility maintains a positive reputation in the community while ensuring a seamless transition for new residents.

Key Responsibilities:

• Admissions Management:

  • Oversee the entire admissions process, including meeting with prospective residents and their families, providing facility tours, and ensuring that all necessary documentation is completed.
  • Serve as the primary point of contact for potential residents and families, answering questions and guiding them through the admissions process.
  • Conduct pre-admission assessments to determine residents' suitability for the facility and collaborate with the clinical team to ensure appropriate placement.
  • Manage admissions paperwork, contracts, and resident agreements, ensuring compliance with regulatory requirements and facility policies.
  • Collaborate with department heads to ensure a smooth transition for new residents, coordinating care plans and addressing specific resident needs.

• Marketing and Outreach:

  • Develop and implement marketing strategies to promote the facility’s services and increase admissions.
  • Create and manage marketing materials, including brochures, website content, social media, and community outreach programs.
  • Organize and participate in community events, health fairs, and networking opportunities to enhance the facility’s visibility and build relationships with potential referral sources.
  • Build and maintain relationships with hospitals, physicians, discharge planners, social workers, and other key referral sources to generate leads and drive admissions.
  • Monitor and analyze market trends, demographics, and competitor activities to adjust marketing strategies and stay competitive.

• Referral Development:

  • Develop and maintain a strong network of referral sources, including healthcare providers, community organizations, and other partners.
  • Schedule and conduct regular visits to referral sources to build relationships and promote the facility’s services.
  • Track referrals and admissions data, identifying trends and opportunities for growth.
  • Collaborate with the executive team to create and implement referral programs and campaigns.

• Communication and Collaboration:

  • Work closely with the facility’s clinical and administrative teams to ensure that potential residents’ care needs are understood and met during the admissions process.
  • Maintain open communication with residents, families, and referral sources to address any concerns or questions throughout the admissions process.
  • Participate in weekly admissions meetings and provide regular updates on referral pipelines, marketing activities, and admission targets.

• Reporting and Analysis:

  • Track and analyze admissions and marketing data, including occupancy rates, referral patterns, and marketing campaign results.
  • Prepare and present regular reports on admissions and marketing performance to the executive team.
  • Use data to identify trends, optimize marketing efforts, and develop strategies to meet occupancy and admissions goals.

Qualifications

• Education: Bachelor’s degree in Marketing, Healthcare Administration, Business, or a related field is preferred.
• Experience: Minimum of 3-5 years of experience in admissions, marketing, or business development in a healthcare, long-term care, or senior living setting.
• Skills:
  • Strong leadership and team management abilities.
  • Excellent communication and interpersonal skills, with the ability to build relationships with residents, families, referral sources, and the community.
  • Knowledge of marketing strategies, healthcare admissions processes, and regulatory compliance.
  • Proficiency in using marketing tools, CRM software, and data analysis to drive admissions and measure performance.
  • Ability to manage multiple priorities and meet admissions goals in a fast-paced environment.

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Salary : $60,000 - $100,000