What are the responsibilities and job description for the Communications Director position at Liquid I.V.?
About Liquid I.V.
At Liquid I.V., our purpose is to elevate the vitality of people and the planet. An ambitious goal? Yes! But by playing to win, holding the bar higher, championing wellbeing, and always thinking with a pioneering mindset we can go further together to leave a lasting mark.
Our products are stocked in over 80,000 retail doors, including the world's leading specialty, big box, and online retailers such as Costco, Walmart, Target, Amazon, and many more. In just over 10 years, our growth has been exponential. And as part of Unilever, we're continuing the expansion of Liquid I.V. into a global brand.
We're also passionate about cultivating solutions for equitable clean water access, a healthier planet, and thriving communities. We contribute over 1% of our company revenue to our Impact Program through which we provide partnerships and grants to organizations that expand access to clean and abundant water locally and globally. By 2026, our goal is to help ensure access to clean water for 2 million people around the world.
About our Team :
We are a world-class team of innovators and passionate changemakers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.
At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.
Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration.
About the role :
The Communications Director is a critical role that will sit on the Marketing Leadership Team reporting directly to the Chief Marketing Officer. The Marketing Department is categorized by six sub-departments : Downstream Marketing, Creative, Consumer Insights, Innovation, Impact, and Communications. This role will head up this very important department and oversee all components of Brand PR, Corporate Comms (Thought Leadership), Crisis Comms, Internal Comms. This individual would have the support of a full-suite agency scoped to partner with them on all fronts, as well as an internal team.
We are seeking someone with extensive experience in CPG and a proven track-record of success across these Communications disciplines. This person will be adept at managing high volume of projects through strong project management skills, comfortable operating at a strategic level to elevate Liquid I.V., but also comfortable getting into the details to support and coach / develop the team as needed. They should be comfortable and have experience interfacing with executive leadership. They will be the primary point of contact for our PR agency and play a strong connecting role with the balance of the Marketing Department. Join us and help us build out a Comms Department fit for a $1B brand!
Functions and duties of this role include, but not limited to :
- Lead the Communications department as sub-department inclusive of : Brand PR, Corporate Comms (including Thought Leadership), Internal Comms, Crisis Comms.
- Brand PR (30%)
Lead the development of the Brand's PR strategy to increase earned media, competitive share of voice, positioning the business as a thought leader in the market.
Work cross functionally with key stakeholders including brand, legal, the executive team and Unilever to develop and execute proactive and reactive programs that align to corporate initiatives and priorities.
Identify, prevent and prioritize potential cross-functional crises on behalf of Liquid I.V.
Operate as the internal lead and single point of contact for Internal Communications.
Qualifications :
What We Give :
Work Environment :
Candidates must be authorized to work in the United States without sponsorship.
The expected salary range for this position is $147,600 - $184,500 annually. The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget.
This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his / her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company's mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.
We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work.
Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
Salary : $147,600 - $184,500
