What are the responsibilities and job description for the Associate Manager, Influencer position at Liquid IV?
About Liquid I.V.
At Liquid I.V., our purpose is to elevate the vitality of people and the planet. An ambitious goal? Yes! But by playing to win, holding the bar higher, championing wellbeing, and always thinking with a pioneering mindset we can go further together to leave a lasting mark.
Our products are stocked in over 80,000 retail doors, including the world's leading specialty, big box, and online retailers such as Costco, Walmart, Target, Amazon, and many more. In just over 10 years, our growth has been exponential. And as part of Unilever, we're continuing the expansion of Liquid I.V. into a global brand.
We're also passionate about cultivating solutions for equitable clean water access, a healthier planet, and thriving communities. We contribute over 1% of our company revenue to our Impact Program through which we provide partnerships and grants to organizations that expand access to clean and abundant water locally and globally. By 2026, our goal is to help ensure access to clean water for 2 million people around the world.
About our Team :
We are a world-class team of innovators and passionate changemakers, looking to develop transformative hydration solutions and make a meaningful impact on the world around us.
At Liquid I.V., we are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve.
Our team members enjoy a flexible and inclusive working environment, a highly collaborative and innovation-forward culture, generous benefits and perks that empower employees to champion their wellbeing every day, as well as an infinite supply of Liquid I.V. for extraordinary hydration.
About the role :
Liquid I.V. is looking for a motivated, enthusiastic self-starter to join our influencer team. The ideal candidate is social media savvy, passionate about the health and wellness space, willing to think outside the box, and driven to help scale our Influencer program. This individual will be required to drive the Influencer channel strategy that supports the Marketing Department KPI's, as well as performance marketing metrics and revenue. They will develop and manage end-to-end influencer campaigns and strategies, including creative content ideation, talent selection, rate negotiation, contract management, asset organization, and performance reporting.
This candidate will also spearhead the gaming / new-age digital influencer strategy for the brand to increase awareness in new demographics. They will work alongside cross-functional teams such as Social, Partnerships, Activations, and Brand to create disruptive and engaging influencer content that highlights the brand equity pillars and supports the Brand Team's goals. The ideal candidate "lives and breathes" social media, follows the latest trends in the wellness space, and is eager to work in a quickly growing fast-paced company.
Functions and duties of this role include, but not limited to :
Develop and Execute Influencer Strategy :
- Create and drive influencer strategies aligned with marketing goals, acquisition & affiliate goals and KPIs, including awareness, reach, impressions, and revenue growth.
- Develop and execute influencer marketing campaigns across all social media platforms (Instagram, TikTok, YouTube, etc.) engaging target audiences and enhancing brand visibility.
Cross-Functional Collaboration :
Agency and Influencer Management :
Campaign Management and Execution :
Performance Analysis and Reporting :
Event Planning and Community Engagement :
Market Research and Trend Analysis :
Program Scaling and Growth :
Qualifications :
What We Give :
Work Environment :
Candidates must be authorized to work in the United States without sponsorship.
The expected salary range for this position is $86,100 - $129,100 annually and is bonus eligible. The exact salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget.
This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his / her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company's mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.
We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work.
Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
Salary : $86,100 - $129,100