What are the responsibilities and job description for the Events & Digital Marketing Specialist position at Liquidware?
About Liquidware:
Liquidware is a leading innovator in end-user computing solutions. Our mission is to deliver cutting-edge tools and strategies that empower organizations to enhance their digital workspaces. Join our team to contribute to a dynamic and rapidly evolving industry!
Job Overview:
We are seeking a skilled and enthusiastic Marketing Specialist to support the planning, execution, and promotion of our corporate events and marketing initiatives. This role requires a mix of organizational prowess, creativity, and attention to detail to help drive engagement and achieve Liquidware’s business objectives. Public Relations (PR) experience is a strong advantage for promoting events and managing external communications. Experience with Wordpress and/or Drupal is highly desirable, particularly for creating and maintaining web-based marketing and event content.
Key Responsibilities:
Event Management & Marketing Support:
• Assist in planning and executing company events, including trade shows, conferences, webinars, and product launches.
• Handle event logistics such as venue selection, vendor coordination, budget tracking, and on-site support.
• Work with marketing and sales teams to ensure events align with business objectives and drive engagement.
• Support post-event analysis and reporting to evaluate success and areas for improvement.
Content Creation & Collaboration:
• Maintain and update various web content using Drupal.
• Collaborate with internal stakeholders to align marketing activities with company goals.
• Partner with design and content teams to develop compelling promotional materials.
• Act as a point of contact for marketing and event-related inquiries.
Qualifications:
• Bachelor’s degree in Marketing, Communications, or a related field.
• 1-4 years of experience in marketing coordination or event management is preferred, internships can count toward this.
• Strong organizational and project management skills.
• Excellent written and verbal communication abilities.
• Proficiency with marketing tools such as Marketo and Salesforce, as well as HTML for creating/editing web assets.
• Experience working with Wordpress and/or Drupal for managing web content is highly desirable.
Preferred Skills:
• Familiarity with the end-user computing or technology industry is a plus.
• Experience with social media marketing for event promotion.
• Knowledge of graphic design tools a plus.
• Public Relations (PR) experience, including drafting press releases, building media relationships, and managing external communications.
Why Join Liquidware?
• Be part of a passionate and innovative team.
• Enjoy a hybrid work environment that offers flexibility.
• Benefit from a competitive salary and comprehensive benefits package.
• Advance your career in a dynamic and exciting industry.