Copywriter Team Lead

Firm Mission Statement

Our mission is to change as many lives as possible by offering immigration solutions even in the most difficult cases. We look at all possible options to keep our clients in the United States with their families where they belong. We stand ready to fight even when success seems unsure because we understand how much better life can be with the dignity and peace of mind that comes with having documents.

Position Overview

The Copywriter Team Lead position oversees a team of Copywriters that are responsible for writing clear, engaging and persuasive content that builds brand identity. This individual has a proven track record of success in meeting deadlines and managing time, and has the ability to oversee a team of Copywriters by providing training, guidance, and performance management. Additionally, this candidate should have strong creative thinking skills, and be fluent in both English and Spanish.

Essential Job Functions & Responsibilities

· Supervise and mentor a team of Copywriters by providing guidance, support, performance management, and payroll to ensure high levels of productivity and morale

· Oversee and support team member’s training and development

· Facilitate team meetings and 1:1’s to review questions and any process updates

· Ensure that all content produced by the team is consistent with the brand’s voice, tone, and messaging guidelines

· Oversee the development and review of all written content to ensure it is clear, persuasive, error free, and aligned with the firm’s brand and objectives

· Collaborate with marketing and creative teams to ensure all written content is optimized for various platforms and reaches the target audience

· Analyze and track the performance of written content across channels, using tools like Google Analytics and social media insights

· Provide regular reports on content performance, identifying areas for improvement and making recommendations for optimization

· Stay up-to-date with industry trends, competitor content, and audience preferences

Essential Skills, Knowledge & Abilities

· Possesses excellent bilingual (English and Spanish) interpersonal and communication skills both written and verbal

· Familiarity and ability to utilize different

writing styles, from formal and technical to

conversational and creative

· High proficiency with Microsoft Suite

· Excellent interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams

· Strong ability to manage multiple projects and deadlines simultaneously, with a focus on delivering high-quality content

Minimum Qualifications

· Bilingual (Spanish English) B2-C1

· 2 years’ experience in ad copywriting

· Highschool Diploma or equivalent experience

· Previous leadership experience preferred