Marketing Specialist

The Marketing Specialist plays a critical role in driving ListenUp’s marketing initiatives by overseeing all custom integration marketing projects from concept to completion. The person within this role will need to have an entrepreneurial mindset, creating out-of-the-box ways for recognition within the industry. This position reports to the Vice President of Brick and Mortar Sales and has dotted line responsibilities to the marketing department leadership for overall strategy, brand, and greater company objectives.

The role is responsible for leading marketing projects, both internal and external, as well as creating / coordinating and managing the content that supports them. This role will have a large public relations focus, increasing ListenUp’s visibility throughout the residential and commercial integration channels through industry publications, awards, and accolades. This role will need to constantly be aware of ListenUp’s competitive landscape, benchmarking our competitors to shape our digital marketing strategy. This position is accountable for driving esteem within the custom industry, increasing ListenUp market share by the way of market research, Google Search, targeted campaigns, and brand building events. They will be responsible for implementing ListenUp’s custom integration strategy, which will include achieving top Google Search rankings for ListenUp’s suite of custom integration offerings within our region, customer events, social media content creation, blog posts, email and SMS marketing, direct mail, website content development, exhibiting at trade fairs and conventions, industry research and analysis, and creation of marketing materials. This role should ensure projects are delivered on time, within scope, and on budget, maintaining alignment with the greater ListenUp marketing objectives. This individual will have frequent interaction with senior staff. The responsibilities listed below are not all inclusive and are subject to change.

About ListenUp

Locally-owned and nationally known, ListenUp is Colorado and New Mexico’s most trusted source of audio / video and smart home systems for over 50 years. We are inspired by the challenge of keeping up with the latest and greatest technologies, and providing our clients with the best performing, most reliable systems. Our mission is to bring clients a customized home and entertainment experience that transforms technology into art.

ListenUp is Rocky Mountain region’s leading dealer, designer, and installer of high-end audio / video and smart home control systems. We also serve as one of the most influential independent consumer electronics dealers in the country, as evidenced by numerous industry accolades, including a 2023 Consumer Technology Association Mark of Excellence Award and co-founder Walt Stinson’s induction into the Consumer Electronics Hall of Fame. ListenUp employs the most CEDIA-certified technicians in the nation, to create an end-to-end, white glove customer experience. We have product and design retail showrooms in Denver, Boulder, Colorado Springs, and Albuquerque, as well as dedicated Commercial Integration, Institutional Sales, and E-Commerce Divisions.

Key Responsibilities :

Marketing Responsibilities :

• Deploy successful marketing campaigns and own their implementation from idea creation to execution
• Benchmark industry peers’ digital marketing strategies and comparable campaigns
• Support and host industry events with affiliated custom home networks, such as local Home Builder Associations, while also creating ListenUp sponsored networking opportunities to help drive ListenUp’s business development
• Develop unique strategies and tactics to get the word out and drive qualified traffic to our sales staff
• Utilize a variety of organic and paid acquisition channels – pay per click campaigns, event management, public relations, social media, lead generation campaigns
• Build strategic relationships and partner with key industry players, agencies and vendors
• Cultivate relationships with related industry stakeholders, contractors, architects, interior designers, and others whose partnership would positively impact branch performance
• Develop traditional / physical media content for local campaigns as needed
• Monitor the progress of marketing projects, tracking KPIs provided by management and make adjustments as necessary to ensure ongoing success
• Prepare and present performance reports to leadership, highlighting successes, challenges, and opportunities for optimization
• Serve as the primary point of contact for project-related communications, ensuring that all stakeholders are informed, aligned, and supportive throughout the project lifecycle

Management Responsibilities :

CRITERIA

Required Skills :

Preferred Experience / Education :

Required Experience / Education :