What are the responsibilities and job description for the Lithia Driveway is hiring: Social Media Coordinator in Fairfield position at Lithia Driveway?

Full-Time Experienced Regional Marketing Coordinator Needed!

Pay : $20 - $25 (hourly)
Schedule : Tuesday - Saturday, 8 : 30am – 5pm, (w / weekend flexibility to attend RV shows)

The Regional Marketing Coordinator “Social Media Coordinator” specializes in events, regional social media management and content creation. Is responsible for planning, coordinating, and executing various marketing events. This role also entails managing social media channels and campaigns specific to designated regions. The Regional Marketing Coordinator works closely with the store leadership to implement strategies that enhance brand visibility, engage the target audience, and drive business objectives.

About Us :

Bay Area Airstream Adventures, a proud member of Lithia & Driveway (NYSE : LAD), is seeking a Regional Marketing Coordinator to join our team. Lithia & Driveway is one of the largest automotive retailers in the U.S. and one of the fastest-growing companies on the Fortune 150 list. At Airstream Adventures, our mission is to inspire and enable exploration, rekindle old adventures, and forge new friendships through our premium Airstream travel trailers. We provide an environment that fosters professional growth, celebrates successes, and values teamwork. With core values to Earn Customers for Life, Take Personal Ownership, Improve Constantly and Have Fun , we believe in celebrating success and cheering one another on!

Why Join Us?

80 Hours of PTO front-loaded on day 1

Comprehensive benefits package including health insurance, employee wellness program, life and disability insurance, retirement savings plan, paid holidays, and paid time off (PTO)

Career development and continuous training opportunities

Collaborative and supportive work environment

A DAY IN THE LIFE OF A REGIONAL MARKETING COORDINATOR

As a Regional Marketing Coordinator, your day is a mix of event planning, social media management, and performance analysis. You are a highly organized multitasker with a passion for events and digital engagement. You’ll coordinate logistics for RV shows, dealership open houses, and promotional events, collaborating with store leadership and corporate teams to ensure everything runs smoothly. You’re creative and detail-oriented, with strong communication skills to collaborate across teams and coordinate complex logistics. You will plan meetings and content creation for all social media platforms, tailoring posts to engage regional audiences. You will also be attending events, managing local partnerships, or analyzing recent campaigns to measure ROI. You will also prepare reports on event successes and refine strategies for future campaigns, balancing creativity with data-driven decision-making. You thrive in a fast paced environment, balancing strategic planning with hands-on execution and are comfortable working independently, and as part of a team.

QUALIFICATIONS FOR A REGIONAL MARKETING COORDINATOR

Bachelor's degree in marketing, communications, or a related field is preferred.

Proven experience in event planning and execution, preferably within the automotive and RV industry or related retail sector.

Strong knowledge of social media platforms, tools, and trends, particularly as they apply to RV retailers.

Ability to create photo and video content, including editing, for social media posts and marketing projects.

Excellent written and verbal communication skills, with attention to detail.

Ability to multi-task and prioritize projects in a fast-paced, deadline-driven environment.

Creative mindset with the ability to think strategically and execute innovative ideas tailored to the RV industry.

Proficiency in analytics tools (e.g., Google Analytics, social media analytics platforms) to track and measure campaign success within the RV retail sector.

Strong organizational and project management skills.

Ability to work both independently and collaboratively as part of a team.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job.

Up to 1 / 3 of time : standing, walking, lifting up to 25 pounds

Up to 2 / 3 of time : sitting, kneeling, reaching, talking, hearing

Reasonable accommodations may be made to enable individuals to perform the essential functions.

NOTE : This is not necessarily an exhaustive list of responsibilities, skills, or working conditions associated with the job. While this list is intended to be an accurate reflection of the current job, the company reserves the right to revise the functions and duties of the job or to require that additional or different tasks be performed.

The expected pay range for this position is ($20.00 - $25.00) (Hourly).

Actual pay offered may vary depending on skills, experience, job-related knowledge, and location. This position is also eligible for a variety of benefits, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays, and paid time off (PTO).

We offer best in class industry benefits :

Competitive pay

Medical, Dental and Vision Plans

Paid Holidays & PTO

Short and Long-Term Disability

Paid Life Insurance

401(k) Retirement Plan

Employee Stock Purchase Plan

Lithia Learning Center

Vehicle Purchase Discounts

Wellness Programs

High School graduate or equivalent, 18 years or older required. Acceptable driving record and a valid driver's license in your state of residence necessary for select roles. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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Salary : $20 - $25

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