What are the responsibilities and job description for the Marketing Manager-LAC position at Little Caesars/Blue Line Distribution?
Build a Bigger, Better, Bolder Future:
Imagine working for a company that measures its success based off the growth of its colleagues, a company that invests in its future by investing in you. Little Caesars is a company where our colleagues make an impact.
Your Mission:
Develops, coordinates and oversees all marketing and advertising activities for assigned franchisees within specific region. Provides ongoing marketing and brand direction and support to franchisees with local marketing programs. Work with marketing to team to develop short-term and long-term strategies and marketing programs focused on driving sales, traffic, market share growth and branding across the region.
How You’ll Make an Impact:
- Support, coach, and counsel franchisees with local store marketing programs.
- Assure brand standards are consistently met across the region.
- Assesses regional performance and opportunities across all franchisees.
- Travel within region to fully understand market dynamics, identify new sales opportunities, and to assist franchisees with their specific marketing needs.
- Provides analysis and recommendations related to regional initiatives.
- May assist with regional market tests such as but not limited to new products, promotions, and pricing.
- Develop branded training programs for local marketing teams.
- Analyzes marketing plan effectiveness and cost efficiencies with franchisee for priority situations. Provides further developmental recommendations as needed.
- Communicates with franchisees, marketing staff and senior management on marketing plans and strategies. Ensures timely, accurate and thorough marketing communication to assigned area of responsibility.
- Collects and analyzes annual ad-plan for all assigned franchisees. Provides recommendations and coaches as necessary to stimulate further sales and/or further target investment dollars.
- Identifies and develops marketing action plans, including local store marketing, for priority markets and priority store situations. Assist when needed in plan execution.
- Conducts meetings (individual, DMA, or CoOp) in-field to expand knowledge bases and further develop Local and Local Store Marketing.
Who You Are:
- Bachelor’s degree with an emphasis in marketing, communications, or advertising or equivalent work experience may be considered.
- Five years proven experience developing and executing marketing plans.
- The ability to analytically and statistically evaluate print, broadcast, marketing effectiveness, overall sales and competitive trends.
- Knowledge and understanding of vertically integrated marketing philosophies.
- Excellent presentations skills, with the ability to convey facts and ideas clearly to both individuals and large groups.
- Evidence of well-developed verbal and written communication and presentation skills.
- Excellent analytical and problem-solving skills.
- Excellent planning, time-management, organizational, and multi-tasking skills.
- Demonstrated proficiency with Microsoft Office applications; Excel, PowerPoint, Word, Adobe Acrobat.
- The ability to travel 50% by airplane, automobile, or public transportation as necessary, and to adhere to the travel policy guidelines.
- The ability to work evenings and weekends and in the store as required and directed.
- Experienced in the retail industry, preferably in field marketing.
- Understands basic restaurant operations, particularly customer service.
Where You’ll Work:
- Half of working time spent in the marketplace consulting with franchisees and evaluating the effectiveness of marketing efforts and expenditures. No hazardous conditions present.
- Exposure to elements in the store environment.
