Demo

Senior Graphic Designer

Little Spoon
New York, NY Full Time
POSTED ON 3/26/2025
AVAILABLE BEFORE 12/31/2025

About the Role:


Little Spoon is looking for a standout designer to help drive our creative excellence across packaging, marketing comms and advertising channels. As a Senior Graphic Designer, you’ll play a key role in bringing our brand to life—on the packaging itself, in real-world advertising placements and in the digital space. You’ll own packaging design for new launches, evolve our existing lines, create eye-catching print digital media and support brand campaigns with scroll-stopping visuals. If you dream in dielines, obsess over colorways, celebrate avoiding a hanging line (score!) and get a rush from seeing your designs IRL, this role is for you.


What You’ll Do:


  • Own and evolve Little Spoon’s packaging across new existing product lines, iterating multiple flavors from one cohesive concept.
  • Partner with Marketing, Product and Exec leadership to create standout designs that grab attention and make an impact.
  • Work closely with the Chief Brand Officer, Art Director and design team to concept and execute engaging visuals across channels.
  • Bring our brand to life with best-in-class packaging, OOH ads, activation event creative, paid social and direct mail.
  • Develop and maintain visual identity systems that ensure brand consistency across every touchpoint.
  • Act as a creative partner to our in-house UX/UI team for digital projects when needed.
  • Collaborate on brand campaign creative, from packaging to storytelling.


Who You Are:


  • 6 years of design experience (print digital) with a strong background in packaging, advertising and deepening brand identity.
  • Mastery of Adobe Suite & Figma—you know your way around a smart object.
  • A typography, color and layout aficionado.
  • Strong mockup prototyping skills (from concept to final print-ready files to renders and in situ mockups).
  • Experience in photo retouching and visual storytelling.
  • A self-starter who thrives in a fast-paced, ever-evolving environment.
  • A team player who loves collaboration, takes feedback in stride and is always up for a creative challenge.
  • Passionate about CPG, food and designing for a brand with personality.


How You’ll Stand Out:


  • A strong portfolio showcasing impactful brand approach know-how in packaging design, advertising creative and graphic design. 
  • Experience designing for outdoor advertising, events, activations, subway takeovers and unexpected dimensions.  
  • A strong creative POV—you're not afraid to push boundaries while staying true to brand integrity. 
  • An instinct for deepening brand identity a love of consistency and creating rules/structures for creatives to drive high-impact designs. 
  • Bonus: Experience with up & coming, new generation food brands (and a love for food!).


About Little Spoon:


Little Spoon is the fastest growing baby and kids food brand in the United States. On a mission to make parents’ lives easier and kids healthier, we are bringing the future of kids food to the modern parent through a first-of-its-kind platform of products delivered straight to your door. Little Spoon sets your child up for a lifetime of health, from a baby’s very first bites through to their big kid years, with a portfolio of freshly-made baby food, early finger foods, toddler, big kid meals and snacks. Since launch, the company has delivered more than 50 million meals and is responsible for feeding more than 2.9% of US babies, helping to simplify the lives of hundreds of thousands of parents. Learn more at LittleSpoon.com or find us on Instagram at @LittleSpoon.


Recent accolades include:


🏆 Inc. Best Workplaces

🚀 Inc. 100 Fastest Growing Companies

🫶 Fast Company Brands That Matter

🤩 EY Entrepreneur of the Year Finalist


If you have a disability and require accommodation during our interview process, please let us know how we can help make the interview process fair to your needs.

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