What are the responsibilities and job description for the Senior Lifecycle Marketing Manager, Retention position at Little Spoon?
About The Role :
Little Spoon is looking for a
Senior Lifecycle Marketing Manager, Retention
to join the Lifecycle Marketing team and drive retention communications across Little Spoon's owned channels. Reporting to our Director of Marketing, Lifecycle Email, you will be tasked with managing innovating Little Spoon's retention marketing programs across email, SMS, on site and direct mail. The person who steps into this role will have the unique opportunity to help drive scale Little Spoon's lifecycle retention communication.
What You'll Do :
Lead automated email SMS retention strategy in collaboration with the Director of Lifecycle Marketing and execute optimizations focused on driving customer retentionOwn Little Spoon's automated email SMS retention programs from end to end including : briefing, development, segmentation, and execution to help drive meaningful business impactOwn Little Spoon's transactional email communications including delivery trackingDrive implement experimentation across automated retention programs tied to company level goals and business metricsLeverage CRM data and company-level insights to inform automation strategy changes and increase customer retentionCollaborate with our digital product team on enhancements to the Little Spoon in-account experienceBe a key decision maker and manager of day-to-day changes to the customer experience in collaboration with our Care teamLead strategy for new communication channels and programs for our customers (i.e. Little Spoon app, loyalty program)Monitor and analyze email performance metrics and automated marketing programs on an ongoing basis to inform strategy changesWork closely with Little Spoon's graphic designer and copywriter on all email creative with an eye towards continuously optimizing for KPIsBecome an expert in Little Spoon's physical digital customer experience in order to deliver a cohesive customer communications strategyWhat You'll Need :
5-7 years of lifecycle marketing experience with a focus on driving customer retentionHands-on experience creating automated journeys using a marketing automation platform (Braze, Klayvio, Iterable etc.)A track record of developing programs that successfully drive increases to customer retentionExpert knowledge of developing rule-based logic for automated email campaignsA deep understanding of customer data and experience using customer data for audience segmentationThe ability to use reporting and analytics to drive strategy and execute key initiatives that level up to company goalsStrong project management skills and the ability to thrive in a fast-paced environmentExperience working with digital product teams to drive cross-functional business metricsDTC subscription experience preferredWho You Are :
Obsessed with performance and delivering resultsConstantly testing and optimizing your programsCreative and organizedDetail orientedData drivenA self-starterA collaborative worker
About Little Spoon :
Little Spoon is the fastest growing baby and kids food brand in the United States. On a mission to make parents' lives easier and kids healthier, we are bringing the future of kids food to the modern parent through a first-of-its-kind platform of products delivered straight to your door. Little Spoon sets your child up for a lifetime of health, from a baby's very first bites through to their big kid years, with a portfolio of freshly-made baby food, early finger foods, toddler, big kid meals and snacks. Since launch, the company has delivered more than 50 million meals and is responsible for feeding more than 2.9% of US babies, helping to simplify the lives of hundreds of thousands of parents. Learn more at LittleSpoon.com or find us on Instagram at @LittleSpoon .
Recent accolades include :
Inc. Best Workplaces
Inc. 100 Fastest Growing Companies
Fast Company Brands That Matter
EY Entrepreneur of the Year Finalist
If you have a disability and require accommodation during our interview process, please let us know how we can help make the interview process fair to your needs.
