Director of Marketing and Communications

Heartworks/Building Blocks/ Little Sprouts – Babilou Family US is a trusted leader in early childhood education, dedicated to nurturing young minds through high-quality programs in a safe and engaging environment. With multiple locations, we are committed to helping families find the best learning experiences for their children.

We are seeking a creative and strategic Director of Marketing and Communications to lead our brand growth, drive enrollment marketing, and strengthen our presence in local communities. This role will be responsible for developing and executing a comprehensive marketing strategy, overseeing digital and traditional campaigns, and ensuring that we continue to be the top choice for early childhood education in our award-winning early education and child care in the Northeast US MA, NH, CT and VT.

• Develop and implement a comprehensive marketing strategy to drive brand awareness and enrollment growth across all locations.
• Ensure brand consistency across all marketing materials, messaging, and digital platforms.
• Analyze industry trends, parent behaviors, and competitor strategies to refine our positioning.

• Partner with the sales team to create targeted campaigns that increase inquiries and enrollments.
• Oversee digital marketing efforts, including SEO, PPC, social media, email marketing, and website optimization to attract new families.
• Develop community-based marketing initiatives, including partnerships with local businesses, events, and referral programs.

• Lead the development of compelling content, including blogs, social media, videos, and testimonials, to showcase the impact of Centers.
• Manage the company’s website, ensuring it is engaging, informative, and optimized for conversions.
• Oversee social media strategy, engagement, and paid advertising efforts to build a strong online presence.

• Lead and mentor a marketing team, fostering a culture of creativity, collaboration, and data-driven decision-making.
• Work closely with center directors and sales teams to ensure marketing efforts align with enrollment goals.
• Manage external vendors and agencies, including graphic designers, PR firms, and digital marketing consultants.

• Monitor and analyze marketing performance metrics, using data to optimize campaigns and improve ROI.
• Develop and manage the marketing budget, ensuring cost-effective and high-impact marketing initiatives.
• Provide regular reports and insights to leadership on marketing effectiveness and key performance indicators.

• 7 years of marketing experience, with at least 3 years in a leadership role, preferably in education, childcare, retail or multi-location service industries.
• Proven success in lead generation, digital marketing, and brand building.
• Strong expertise in SEO, social media marketing, PPC advertising, and content marketing.
• Is able to work at least a full-time, 40-hour a week schedule, sometimes off-hours as the business requires (i.e., deadlines, networking events, conferences, business dinners, etc.).
• Is able to sit for long periods of time at a computer in a primarily sedentary position; manual dexterity required to use desktop computer and peripherals.
• Travel may be required (less than 20% of time);
• Excellent communication, storytelling, and project management skills.
• Experience using CRM systems, Google Analytics, and marketing automation tools.
• Passion for early childhood education and a deep understanding of family decision-making in the industry.

• Opportunity to make a lasting impact by helping families find high-quality early education.
• Collaborative and mission-driven work environment.
• Competitive compensation, performance-based incentives, and benefits.
• Professional development and growth opportunities.
• If you are a passionate marketing leader ready to drive brand growth and enrollment, we’d love to hear from you!

We’re Growing!

Little Sprouts LLC is a subsidiary of Babilou Family, the largest childcare and early education group in Europe. The company provides award-winning early education and child care in the Northeast US through Little Sprouts (MA & NH), Building Blocks and Child’s World Academy (CT), and Heartworks, Loveworks & STEAMworks (VT). Our employees are passionate about serving children with joy and confidence every day so we are able to create a family and employee experience that is so much more than just daycare. Together, we are on a meaningful journey to elevate those who dedicate their careers to helping children learn, thrive, and grow.

#LI-Hybrid