What are the responsibilities and job description for the Marketing Coordinator position at LIVING DESERT DBA THE LIVING DESERT?
Description
The Opportunity:
The Living Desert Zoo and Gardens is searching for an energetic and detail-oriented Marketing Coordinator to join our dynamic and fast-paced team. As a Marketing Coordinator, you will gain hands-on experience in multiple aspects of marketing. This role offers the chance to develop your skills in advertising, branding, communications, and public relations while working for a mission-driven organization dedicated to wildlife protection and conservation.
Position Summary: The Marketing Coordinator will support the marketing and communications team at The Living Desert. This position will be responsible for a variety of tasks that support advertising, branding, communications, creative content development, and customer service.
The ideal candidate is proactive, enthusiastic, and flexible, with a keen eye for detail and strong problem-solving skills. They possess excellent communication and interpersonal abilities, and can produce high-quality work, even under tight time constraints.
Responsibilities:
- Support the Marketing Managers in the execution of a wide variety of marketing campaigns, including online, print, direct mail, email marketing, and events.
- Provide administrative support for daily marketing operations.
- Assist in creating marketing materials such as graphics, photography, and copywriting.
- Ensure digital and physical signage is current, accurate, and effective; coordinate updates as needed.
- Design, build, and schedule the distribution of email blasts and newsletters.
- Monitor and update the Zoo’s website and app to reflect current and upcoming programs, events, highlight sales opportunities, and increase customer engagement.
- Work closely with local businesses to grow the Zoo’s Business Partner Program, identifying collaboration opportunities that enhance Zoo visibility and drive attendance.
- Manage online review platforms and respond appropriately (TripAdvisor, Yelp, Google, Facebook, etc.).
- Maintain the inbound correspondence for general Marketing emails.
- Identify and leverage local marketing channels such as email newsletters, Facebook groups, community calendars, and other platforms to effectively promote Zoo events and activities.
- Assist with on-site media, film and photo crews, and PR guests.
- Maintain the Zoo’s photo database and assist in the creation of media/press kits and media photo libraries.
- Serve as Zoo ambassador for community events, as assigned.
- Adhere to brand standards, ensuring consistency in the Zoo's voice across all marketing materials and platforms.
Requirements
Key Skills and Qualifications:
- Bachelor’s degree, preferably in marketing, communications, business administration or a related topic. An equivalent combination of formal education, training, and experience may also be considered.
- A keen eye for trends, a strong understanding of strategic communications, and a willingness to try and learn new things.
- The willingness to tackle problems with a proactive 'what's next' mindset.
- Ability to work independently and collaboratively within a team.
- The following technical skills and experience are also a plus: Working knowledge of Adobe Suite including Premiere, Photoshop, InDesign, and Lightroom, Meltwater, Sprout Social, and WordPress/Elementor.
Physical Position Description:
ESSENTIAL PHYSICAL TASKS: Occasional standing, walking, bending, twisting, some lifting up to 50 lbs. Safely operating print and production machinery.
TYPICAL WORKING CONDITIONS: Primarily an office environment, occasionally on-grounds.
HOLIDAY/EVENING WORK: Occasional Holiday, weekend, and evening work.
TRAVEL: Occasional travel to vendors and suppliers.
Licenses and/or Certificates:
- Must hold valid California Driver License and be insurable on The Living Desert’s auto policy.
Salary : $22
