Director of Marketing

      Director of Marketing

Position Profile:

The ministry role of the Director of Marketing is to develop and execute comprehensive marketing strategies that advance the mission and vision of Living on the Edge. This individual will lead a team of marketing professionals and collaborate with other departments to increase brand awareness, audience engagement, advance development objectives, and increase product sales and resource utilization. This role requires a strategic thinker with a proven track record of success in marketing, excellent communication skills, and a deep commitment to the mission and Christian values of Living on the Edge.

Reports To: Senior Vice President – Marketing

Position Status: Full-time w/ Benefits

Location: On-site in Duluth, GA, Colorado Springs, CO, or Remote.

Key Responsibilities & Duties:

• Strategic Planning & Execution: Develop and implement integrated marketing plans encompassing digital marketing (SEO, SEM, social media, email marketing), traditional marketing (radio & print), and event marketing to reach target audiences and achieve organizational goals.
• Brand Management: Steward the Living on the Edge brand, ensuring consistent messaging and visual identity across all platforms. Develop and maintain brand guidelines.
• Digital Marketing Leadership: Direct the marketing team in managing and optimizing website traffic, social media engagement, email campaigns, and online advertising. Stay current with digital marketing trends and technologies.
• Content Marketing Strategy: Collaborate with the content team to develop and execute content marketing strategies that align with the annual marketing plan to drive brand engagement.
• Data Analysis & Reporting: Track key performance indicators (KPIs) and analyze marketing data to measure campaign effectiveness, identify areas for improvement, and make data-driven decisions. Prepare regular reports on marketing performance.
• Team Leadership & Development: Lead, mentor, and develop the marketing team, fostering a collaborative, high-performing environment.
• Budget Management: Manage the marketing budget, ensuring resources are allocated effectively, within established guidelines. ROI and ROA reporting is expected as part of effective budget management.

• Collaboration & Communication: Work closely with other departments, including Operations, Product Development, and Donor Development, to ensure alignment and maximize impact. Communicate effectively with internal and external stakeholders.
• Market Research: Conduct market research to understand audience needs and identify trends that inform marketing strategies.
• Public Relations: Develop and manage public relations efforts to enhance the organization's reputation and visibility.

Qualifications:

• Strong Christian faith and character.
• Passion for the mission and vision of Living on the Edge.
• Bachelor’s degree in Marketing, Communications, or related field.
• 7 years of progressive marketing experience, with at least 3 years in a leadership role.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding of digital marketing principles and best practices, including SEO, SEM, social media marketing, email marketing, and analytics.  
• Data-driven and results-oriented professional.
• Experience in the non-profit sector is highly desirable.
• Excellent written and verbal communication skills.
• Proven leadership, team management, and interpersonal skills.
• Ability to think strategically and creatively.

Values:  Must be willing to embrace Living on the Edge’s employee values as a Christian ministry:

o   Live it out:  Spiritually mature individual involved in a Christian church and committed to becoming a mature, authentic disciple of Jesus Christ (see Romans, chapter 12).

o   Own Your Stuff:  High desire for excellence in serving others and capability in leading the business functions of the ministry; additionally, humble and willing to admit mistakes and “own” errors of judgment or decisions regardless of consequences.  We are a no excuse/no finger pointing organization.

o   Think Team:  Team oriented, not a solo worker.  Must have an interest and ability to integrate into a collaborative team atmosphere.

o   Everybody Matters & Everything Belongs to God:  We serve other people not ourselves. We are stewards of what God has given us.  Must have an “It’s not about me,” attitude.

   Exemplary ability to manage relationships, people, and expectations.

   Alignment with Living on the Edge’s statement of faith.

Benefits:

• Competitive salary and benefits package.
• Opportunity to work with a dynamic and passionate team.
• Invitation to make a significant impact in the lives of people globally.

About Living on the Edge:

Living on the Edge is an international teaching ministry led by renowned bible teacher, Chip Ingram. Dedicated to helping Christians live out their faith with authenticity, Living on the Edge offers biblical teaching through radio broadcasts, podcasts, online resources, books, trainings, and conferences. These efforts, combined with international pastoral leader training, allow Living on the Edge to reach millions of people worldwide every year. 

The mission of Living on the Edge is to be a catalytic ministry that equips followers of Jesus worldwide to become Romans 12 Disciple Makers. Our vision is to see a global movement of Christians living like Christians for the glory of God and the good of all.